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Edition by Guffey g g
1. Communication is defined as "the transmission of information and meaning from one i
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ndividual or group to another." The crucial element of this definition is
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a. transmission.
b. information.
c. meaning.
d. individual.
ANSWER: c
RATIONALE: Communication is successful only if meaning is exchanged, making
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"meaning" the crucial element. You can send information; but if it m
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eans nothing to the receiver, true communication has not occurred.
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POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 36 g
LEARNING OBJECTIVES:
g ESBC.GULO.16.02.01 - 02.01 g g
NATIONAL STANDARDS:
g United States - BUSPROG.ESBC.GULO.16.01.02 -
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DISC.ESBC.GULO.16.01.02
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TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
2. The communication process begins when the sender
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a. determines the appropriate communication channel.
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b. has an idea.
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c. encodes an idea into a message.
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d. plans for feedback.
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ANSWER: b
RATIONALE: The communication process begins when the sender has an idea.
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POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 36 g
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
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,NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04 g
TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
3. Converting ideas into words or gestures to convey meaning is called
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a. feedback.
b. decoding.
c. encoding.
d. nonverbal communication. g
ANSWER: c
RATIONALE: The second step of the communication process involves encoding, c
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onverting ideas into meaningful words or gestures. g g g g g g
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 g
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
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NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04 g
TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
4. A communication channel
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a. is anything that interrupts the transmission of a message.
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b. should be selected before idea formation.
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c. includes only digital means for transmitting messages.
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d. is the medium over which the message travels.
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ANSWER: d
RATIONALE: The medium over which the message travels is the channel.
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POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 g
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
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NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04 g
TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
,5. Which of the following is not an element of the communication process?
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a. Forming an idea g g
b. Selecting a communication channel
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c. Displaying empathy g
d. Providing feedback g
ANSWER: c
RATIONALE: The communication process involves these five steps: forming an i
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dea, encoding the idea, selecting a channel and transmitting the me
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ssage, decoding the message, and providing feedback.g g g g g g
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 37 g
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
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NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04 g
TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
6. The process of translating a message from its symbol form into meaning is called
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a. feedback.
b. decoding.
c. encoding.
d. noise.
ANSWER: b
RATIONALE: The fourth step of the communication process involves decoding or tr
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anslating the message from its symbol form into meaning. g g g g g g g g
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 g
LEARNING OBJECTIVES: ESBC.GULO.16.02.01 - 02.01
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NATIONAL STANDARDS: United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04 g
TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
7. Communication noise g
a. occurs only with the sender in the communication process.
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b. includes only environmentally produced sounds that prevent the message from being tr
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ansmitted.
, c. is anything that interrupts the transmission of a message.
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d. describes the medium over which the message travels.
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ANSWER: c
RATIONALE: Anything that interrupts the transmission of a message is called nois g g g g g g g g g g
e. Channel noise may range from a weak Internet signal to sloppy fo
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rmatting and typos in written messages. It can even include the anno g g g g g g g g g g g
yance a receiver feels when the sender chooses an improper channel. g g g g g g g g g g
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 g
LEARNING OBJECTIVES:g ESBC.GULO.16.02.01 - 02.01 g g
NATIONAL STANDARDS: g United States - BUSPROG.ESBC.GULO.16.06.04 -
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DISC.ESBC.GULO.16.06.04
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TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
8. Feedback
a. includes only those verbal responses from the receiver.
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b. is not an important part of the communication process.
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c. is the process of converting an idea that will convey meaning.
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d. includes both the verbal and nonverbal responses from the receiver.
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ANSWER: d
RATIONALE: The verbal and nonverbal responses of the receiver create feedb g g g g g g g g g
ack, a vital part of the communication process. Feedback helps t g g g g g g g g g g
he sender know that the message was received and understood. g g g g g g g g g
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 38 g
LEARNING OBJECTIVES:g ESBC.GULO.16.02.01 - 02.01 g g
NATIONAL STANDARDS: g United States - BUSPROG.ESBC.GULO.16.01.03 -
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DISC.ESBC.GULO.16.01.03
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TOPICS: Understanding the Communication Process g g g
KEYWORDS: Bloom's: Knowledge g
9. Communication is successful only wheng g g g
a. verbal feedback has been sent to the receiver.
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b. no noise occurs during the communication process.
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