by Jeffrey M. Perloff, Chapters 1 - 20
,Table of contents
Z Z
1. Introduction
2. Supply and Demand
Z Z
3. Applying the Supply-and-Demand Model
Z Z Z
4. Consumer Choice Z
5. Applying Consumer Theory
Z Z
6. Firms and Production
Z Z
7. Costs
8. Competitive Firms and Markets Z Z Z
9. Applying the Competitive Model
Z Z Z
10. General Equilibrium and Economic Welfare
Z Z Z Z
11. Monopoly
12. Pricing and Advertising Z Z
13. Oligopoly and Monopolistic Competition
Z Z Z
14. Game Theory Z
15. Factor Markets Z
16. Interest Rates, Investments, and Capital Markets
Z Z Z Z Z
17. Uncertainty
18. Externalities, Open-Access, and Public Goods Z Z Z Z
19. Asymmetric Information Z
20. Contracts and Moral Hazards Z Z Z
,ChapterZ1 Introduction
1.1 Microeconomics:ZTheZAllocationZofZScarceZResources
1) MicroeconomicsZstudiesZtheZallocationZof
A) decisionZmakers.
B) scarceZresources.
C) models.
D) unlimitedZresources.ZA
NSWER: B
Section:
TheZAllocationZofZScarceZResourcesZQ
uestionZStatus: Old
AACSB: AnalyticZthinking
2) MicroeconomicsZisZoftenZcalled
A) priceZtheory.
B) decisionZscience.
C) scarcity.
D) resourceZtheory.Z
ANSWER: A
Section:
TheZAllocationZofZScarceZResourcesZQ
uestionZStatus: Old
AACSB: AnalyticZthinking
3) MostZmicroeconomicZmodelsZassumeZthatZdecisionZmakersZwishZto
A) makeZthemselvesZasZwellZoffZasZpossible.
B) actZselfishly.
C) makeZothersZasZwellZoffZasZpossible.
D) NoneZofZtheZabove.Z
ANSWER: A
Section:
TheZAllocationZofZScarceZResourcesZQ
uestionZStatus: Old
AACSB: AnalyticZthinking
4) SocietyZfacesZtrade- ‑offsZbecauseZof
A) governmentZregulations.
B) profitZmotive.
C) facelessZbureaucrats.
, D) scarcity.Z
ANSWER: D
Section:
TheZAllocationZofZScarceZResourcesZQ
uestionZStatus: Old
AACSB: AnalyticZthinking