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Class notes

RSM455 Week 1

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Lecture notes of 78 pages for the course RSM455 at U of T (RSM455 Week 1)

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University Of Toronto (U Of T )
Course
RSM455











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Written for

Institution
University of Toronto (U of T )
Study
Accounting And Finance
Course
RSM455
All documents for this subject (6)

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Uploaded on
December 8, 2022
Number of pages
78
Written in
2021/2022
Type
Class notes
Professor(s)
Zachary zhong
Contains
1

Subjects

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a new way to think




RSM455 Pricing
Week 1 Recorded Lectures
Prof. Zachary Zhong

,About me
⚫ Zemin (Zachary) Zhong
⚫ PhD in Business from Berkeley Haas
⚫ Assistant Professor in Marketing at Rotman since 2017

,This Week
⚫ Four videos:
1. The Importance of Pricing
2. Roadmap of the course
3. Course outline
4. Relevant costs in pricing and cost-plus pricing
⚫ Register MobLab before online meeting
⚫ Online meeting (Zoom)

, a new way to think




Week 1 – 1 The Importance of Pricing

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