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Assessing needs - Answer: Defining purpose, goals, and target audience
Purpose of the website - Answer: Determining scope, content, and site structure
Goals - Answer: Expected results in a given time frame
Multiple purposes - Answer: Selling a product and providing information
Target audience - Answer: Needs, wants, and expectations of site visitors
Characteristics of target audience - Answer: Physical demographics, cultural
demographics, computer experience, expectations
Efficient and easy-to-use website - Answer: Tasks visitors need to complete,
information visitors want to find, style and tone visitors expect
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APPHIA - Crafted with Care and Precision for Academic Excellence.