Summary Consument en Marketing Midterm 1 (Consumer Behavior: Buying, Having and Being - 13th edition: Hoofdstuk 1 t/m 7)
Comprehensive summary for Midterm 1 of the Consumer and Marketing course. The summary covers chapters 1 through 7 of Michael R. Solomon's book Consumer Behavior: Buying, Having and Being (13th edition). The chapters are extensive but clearly summarized and include pictures from the book to clarify the fabric.
The course Consumer and Marketing is given in the second year of the course Business Economics, but is also given as an elective course in the third year of the Economics and Business Economics course at Tilburg University.