STOCKHOLDER REPORT – Bike’s Nouveau 1
Stockholder Report for Bike’s Nouveau
MBA IT Management Capstone- Task 2
Student Name
Student ID:
,STOCKHOLDER REPORT – Bike’s Nouveau 2
A. Balanced Scorecard
1. Cumulative Balance Scorecard submitted as separate attachment
2. Conscious Scorecard submitted as separate attachment
B. Stockholder Report
A Stockholder report is essential for corporations of any size as they reflect the
achievements, disclose financial well-being, and highlight plans of the company to its
shareholders. With a robust stockholder report, shareholders can find information important to
them such as the financial health of the company, information on the company’s research and
development, and information on the plans for new product releases. Shareholders utilize this
valuable information in their investment decisions.
The following stockholder report is presented to the board of directors and the
stockholders of Bike’s Nouveau. This report justifies the business decisions made throughout
the six-quarter business simulation. This report also evaluates the current state of the company
in all functional areas. The financial well-being of Bike’s Nouveau is reported as the
stockholders have a right to access the information regarding the overall financial state of the
company.
Included in this stockholder report will also be information on the marketing and
products as stockholders are interested in getting information about the company plans to launch
about new product launches. This is crucial information since it provides insight into the
company’s productivity for future aspirations. The company’s marketing strategy illustrates the
capacity to identify potential customers for both new products to launch and the current products
offered, identify markets to expand into, and offer products to the newly identified markets. The
, STOCKHOLDER REPORT – Bike’s Nouveau 3
marketing strategy also reflects the company’s future projections for product sales and
distribution.
The section on research and development will inform the stockholders on the financial
viability of Bike’s Nouveau by showcasing the new ideas and products under research and
development. The research and development report will also signal the commitment by Bike’s
Nouveau to innovation adoption, that it is well utilized and that the investments in research
aligns with the marketing and growth strategies of the company.
B.1. Four Corporate Strategic Thrusts
Bike’s Nouveau utilized several corporate thrusts not only for financial decisions but also
non-financial decisions. Bike’s Nouveau included both short and long-term corporate thrusts. In
the long-term perspective, Bike’s Nouveau strategic thrusts included decisions to defer
expansion to a new market to build a strong competitive position, be financially stable before
expansion so no new debt was needed for the expansion; Market Leadership by being a Smart
Leader who brings more options to the market first; utilize top competitive forces including high
visibility, superior customer value, low-cost manufacturing, low-cost competitive products, and
Technology leadership. Bike’s Nouveau’s other strategic thrusts included content marketing,
social media direct marketing, and print direct marketing.
Bike’s Nouveau is also conscious of the changing investment environment where
investors are becoming committed to non-financial reporting along with financial information to
make their investment decisions. Largely becoming crucial to investors is the disclosure of non-
financial information such as the environmental impacts of the company, social behaviors, and
governance behaviors. Investors now include many more factors to rule out or reconsider
investments in a company and some of them are as follows; lack of a clear strategy that creates
Stockholder Report for Bike’s Nouveau
MBA IT Management Capstone- Task 2
Student Name
Student ID:
,STOCKHOLDER REPORT – Bike’s Nouveau 2
A. Balanced Scorecard
1. Cumulative Balance Scorecard submitted as separate attachment
2. Conscious Scorecard submitted as separate attachment
B. Stockholder Report
A Stockholder report is essential for corporations of any size as they reflect the
achievements, disclose financial well-being, and highlight plans of the company to its
shareholders. With a robust stockholder report, shareholders can find information important to
them such as the financial health of the company, information on the company’s research and
development, and information on the plans for new product releases. Shareholders utilize this
valuable information in their investment decisions.
The following stockholder report is presented to the board of directors and the
stockholders of Bike’s Nouveau. This report justifies the business decisions made throughout
the six-quarter business simulation. This report also evaluates the current state of the company
in all functional areas. The financial well-being of Bike’s Nouveau is reported as the
stockholders have a right to access the information regarding the overall financial state of the
company.
Included in this stockholder report will also be information on the marketing and
products as stockholders are interested in getting information about the company plans to launch
about new product launches. This is crucial information since it provides insight into the
company’s productivity for future aspirations. The company’s marketing strategy illustrates the
capacity to identify potential customers for both new products to launch and the current products
offered, identify markets to expand into, and offer products to the newly identified markets. The
, STOCKHOLDER REPORT – Bike’s Nouveau 3
marketing strategy also reflects the company’s future projections for product sales and
distribution.
The section on research and development will inform the stockholders on the financial
viability of Bike’s Nouveau by showcasing the new ideas and products under research and
development. The research and development report will also signal the commitment by Bike’s
Nouveau to innovation adoption, that it is well utilized and that the investments in research
aligns with the marketing and growth strategies of the company.
B.1. Four Corporate Strategic Thrusts
Bike’s Nouveau utilized several corporate thrusts not only for financial decisions but also
non-financial decisions. Bike’s Nouveau included both short and long-term corporate thrusts. In
the long-term perspective, Bike’s Nouveau strategic thrusts included decisions to defer
expansion to a new market to build a strong competitive position, be financially stable before
expansion so no new debt was needed for the expansion; Market Leadership by being a Smart
Leader who brings more options to the market first; utilize top competitive forces including high
visibility, superior customer value, low-cost manufacturing, low-cost competitive products, and
Technology leadership. Bike’s Nouveau’s other strategic thrusts included content marketing,
social media direct marketing, and print direct marketing.
Bike’s Nouveau is also conscious of the changing investment environment where
investors are becoming committed to non-financial reporting along with financial information to
make their investment decisions. Largely becoming crucial to investors is the disclosure of non-
financial information such as the environmental impacts of the company, social behaviors, and
governance behaviors. Investors now include many more factors to rule out or reconsider
investments in a company and some of them are as follows; lack of a clear strategy that creates
