Page 1 of 17
MARK 3000 Chapter 2 Cards Grantham UGA Exam
ALL QUESTIONS AND CORRECT ANSWERS LATEST
UPDATE THIS YEAR
in addition to outdoor and online advertising, Under Armor has intensified its _______ efforts
by signing major league baseball starts to huge endorsement deals
branding
when Molly shops for lipstick, she always buys burnt orange by revlon. this is an example of
______
brand loyalty
carefully allocated marketing expenditures can result in greater brand awareness,
recognition, perceived value, and consumer loyalty for the brand, which all enhance the
brands ________
equity
true or false: metallurgical designs makes gold and silver charms for necklaces and bracelets.
it markets its charms to a few retailers in any one region and promotes them intensively to
those retailers. this is an example of intensive distribution
false
1
, Page 2 of 17
each of the following is a factor to be considered when determining the number of levels in
the channel except:
- advertising costs
- product complexity
- size of the market
- size of the company
advertising costs
a channel typically used for industrial products is the _____ channel
direct
true or false: companies like ups and fedex are reaping the benefits of the current trend
toward disintermediation
true
true or false: you can eliminate the middle man, but you can not eliminate its function
true
Nancy has developed toothpaste using only natural ingredients. thus far, she has been quite
successful selling the product in health food stores and some grocery stores. she recently
developed a toothbrush using bamboo and natural components. Nancy is considering a
_______, giving the toothbrush has the same brand name as the toothpaste in order to create
greater brand awareness
2
, Page 3 of 17
brand extension
before two it manufactured its two-wheeled people movers, it built a prototype and had its
corporate engineers test it for performance and stability. at this stage, tow it was involved in
_______
alpha testing
when Nintendo asks a few of its consumers to try out a new video game that has not yet
been released on the market, this is an example of ______
beta testing
shell visa, created cooperatively by shell oil company and visa, is an example of _______
co-branding
when Paul began helping his favorite uncle Tim with his finances, he discovered uncle time
was still renting a rotary-dial telephone from the phone company. uncle time had paid
thousands of dollars in rental fees over the previous 4 years. uncle Tim is a(n) _____ in the
diffusion of innovation processes for telephones
laggard
the _____ diffusion of innovation group is extremely important because few new products
can be profitable until this large group buys them
early majority
3
MARK 3000 Chapter 2 Cards Grantham UGA Exam
ALL QUESTIONS AND CORRECT ANSWERS LATEST
UPDATE THIS YEAR
in addition to outdoor and online advertising, Under Armor has intensified its _______ efforts
by signing major league baseball starts to huge endorsement deals
branding
when Molly shops for lipstick, she always buys burnt orange by revlon. this is an example of
______
brand loyalty
carefully allocated marketing expenditures can result in greater brand awareness,
recognition, perceived value, and consumer loyalty for the brand, which all enhance the
brands ________
equity
true or false: metallurgical designs makes gold and silver charms for necklaces and bracelets.
it markets its charms to a few retailers in any one region and promotes them intensively to
those retailers. this is an example of intensive distribution
false
1
, Page 2 of 17
each of the following is a factor to be considered when determining the number of levels in
the channel except:
- advertising costs
- product complexity
- size of the market
- size of the company
advertising costs
a channel typically used for industrial products is the _____ channel
direct
true or false: companies like ups and fedex are reaping the benefits of the current trend
toward disintermediation
true
true or false: you can eliminate the middle man, but you can not eliminate its function
true
Nancy has developed toothpaste using only natural ingredients. thus far, she has been quite
successful selling the product in health food stores and some grocery stores. she recently
developed a toothbrush using bamboo and natural components. Nancy is considering a
_______, giving the toothbrush has the same brand name as the toothpaste in order to create
greater brand awareness
2
, Page 3 of 17
brand extension
before two it manufactured its two-wheeled people movers, it built a prototype and had its
corporate engineers test it for performance and stability. at this stage, tow it was involved in
_______
alpha testing
when Nintendo asks a few of its consumers to try out a new video game that has not yet
been released on the market, this is an example of ______
beta testing
shell visa, created cooperatively by shell oil company and visa, is an example of _______
co-branding
when Paul began helping his favorite uncle Tim with his finances, he discovered uncle time
was still renting a rotary-dial telephone from the phone company. uncle time had paid
thousands of dollars in rental fees over the previous 4 years. uncle Tim is a(n) _____ in the
diffusion of innovation processes for telephones
laggard
the _____ diffusion of innovation group is extremely important because few new products
can be profitable until this large group buys them
early majority
3
