MKT 3401 LEDET FINAL EXAM QUESTIONS WITH 100% VERIFIED SOLUTIONS

MKT 3401 LEDET FINAL EXAM QUESTIONS WITH 100% VERIFIED SOLUTIONS M6Ch2.9Ch10Ch19 Which is not a part of the marketing mix? Select one: A. Price B. Perception C. Promotion D. Product - ANSWER -Perception (Price, Promotion, Product, Place/Distribution make up marketing mix) *M6Q Which of the following is not one of the components of a product? Select one: A. Brand B. Package C. Warranty D. Price - ANSWER -Price (Brand, Package, and Warranty make up product) M6Ch16 The set of activities directly related to the sales of goods to the consumer for personal use is called: Select one: A. E-commerce selling B. Retailing C. Wholesaling D. Reselling - ANSWER -Retailing M4,5,6 What is not a level of the Marketing Strategy Framework? Select one: A. Market Analysis B. Implementation C. Segmentation D. Strategy Development - ANSWER -Segmentation (Market Analysis, Strategy Development, and Implementation make up Marketing Strategy Framework) M6Ch10.7 What are the various types of warranties? Select one: A. Written and implied B. Renewable and one time C. Extended and permanent D. Legal and binding - ANSWER -Written and Implied M6Ch10.4 Which of the following is the consistent preference of one brand over another? Select one: A. Brand mark B. Brand equity C. Market share D. Brand loyalty - ANSWER -Brand loyalty M6Q Which company used packaging to differentiate the way their product was shipped? - ANSWER -Casper M6Ch14.2 Which of the following is not a type of retailing? Select one: A. Franchise B. Big Box C. Chain store D. Independent retailer - ANSWER -Big Box M6Ch13.6 A set of organizations working together to better distribute products is called a/an: Select one: A. Business-to-business communication B. Corporate communication C. Supply Chain Analytics D. Marketing Channel - ANSWER -Marketing Channel M7Q Which sweepstakes does McDonalds use as a successful sales promotion? Select one: A. Lottery B. Scrabble C. Monopoly D. Fortnite - ANSWER -Monopoly M7Ch15.3 What are the three goals of a promotion? Select one: A. Inspire, inquire, and influence B. Influence, persuade, and impact C. Entertain, encourage, and educate D. Inform, persuade, and remind - ANSWER -Inform, persuade, and remind M7Ch16.2b A form of advertising designed to influence demand for a certain brand is called: Select one: A. Competitive advertising B. Advocacy advertising C. Persuasive advertising D. Social media advertising - ANSWER -Competitive advertising What is one of the limitations of marketing in social media? Select one: A. Marketers often do not control social media content B. Marketers must incorporate the 80/20 rule and use 80% of their budget on social media C. Marketers need to be on at least three platforms to market properly D. Marketers need a budget large enough to have a social media impact - ANSWER -Marketers often do not control social media content M7 Which is not a benefit of being involved in sponsorship? Select one: A. Exclusivity B. Drive sales C. Onsite promotions