Digital Marketing Institute (DMI) Pro Exam Questions & Answers
Digital Marketing Institute (DMI) Pro Exam Questions & Answers
Inbound Marketing - ANS Pull Strategy, closely aligned with digital marketing, attracts leads
by providing helpful content
Outbound Marketing - ANS Associated with traditional and digital marketing, uses volume
and repetition to spread word of existence, push strategy
Owned Media Example - ANS Blog, Website, Social Media Account,
Paid Media Example - ANS Display Ads, Social Media, Retargeting
Earned Media Example - ANS Word of mouth promotion, reviews, and mentions
Direct Marketing - ANS Mailings and brochures, flyers, and coupons
Broadcast Marketing - ANS Product placement, program sponsorship, and cinema
advertisement
Referral Marketing - ANS Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics - ANS Outbound, one-to-many, mass, passive
audience
Digital Marketing characteristics - ANS Active audience, inbound, one-to-one, individual
3i principles - ANS 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. - ANS Specific and Measurable
Audience Research - ANS Survey tool, marketing research company, social media
, Digital Marketing Institute (DMI) Pro Exam Questions & Answers
platform, behavior analytics
Digital Marketing Institute (DMI) Pro Exam Questions & Answers
Inbound Marketing - ANS Pull Strategy, closely aligned with digital marketing, attracts leads
by providing helpful content
Outbound Marketing - ANS Associated with traditional and digital marketing, uses volume
and repetition to spread word of existence, push strategy
Owned Media Example - ANS Blog, Website, Social Media Account,
Paid Media Example - ANS Display Ads, Social Media, Retargeting
Earned Media Example - ANS Word of mouth promotion, reviews, and mentions
Direct Marketing - ANS Mailings and brochures, flyers, and coupons
Broadcast Marketing - ANS Product placement, program sponsorship, and cinema
advertisement
Referral Marketing - ANS Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics - ANS Outbound, one-to-many, mass, passive
audience
Digital Marketing characteristics - ANS Active audience, inbound, one-to-one, individual
3i principles - ANS 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. - ANS Specific and Measurable
Audience Research - ANS Survey tool, marketing research company, social media
, Digital Marketing Institute (DMI) Pro Exam Questions & Answers
platform, behavior analytics
