,Essentials of
Strategic
Management
The Quest for Competitive
Advantage
Dartmouth College
The University of Alabama
,ESSENTIALS OF STRATEGIC MANAGEMENT
Published by McGraw-
Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2021 by McGraw-
Hill Education. All rights reserved. Printed in the United States of America. No part of this publica
tion may be reproduced or distributed in any form or by any means, orWstored in a database or re
trieval system, without the prior written consent of McGraw-
Hill Education, including, but not limited to, in any network or other electronic storage or transmissi
on, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to custo
mers outside the United States.
This book is printed on acid-
free paper. 1 2 3 4 5 6 7 8 9
LWI 24 23 22 21 20
ISBN 978-1-260-57566-8
MHID 1-260-57566-7
Cover Image: helloSG/Shutterstock
All credits appearing on page or at the end of the book are considered to be an extension of the c opyright page.
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of aW
website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-
HillWEducationWdoesWnotW guaranteeWtheWaccuracyWofWtheWinformationWpresentedWatWtheseWsites.
, mheducation.com/highered
Strategic
Management
The Quest for Competitive
Advantage
Dartmouth College
The University of Alabama
,ESSENTIALS OF STRATEGIC MANAGEMENT
Published by McGraw-
Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2021 by McGraw-
Hill Education. All rights reserved. Printed in the United States of America. No part of this publica
tion may be reproduced or distributed in any form or by any means, orWstored in a database or re
trieval system, without the prior written consent of McGraw-
Hill Education, including, but not limited to, in any network or other electronic storage or transmissi
on, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to custo
mers outside the United States.
This book is printed on acid-
free paper. 1 2 3 4 5 6 7 8 9
LWI 24 23 22 21 20
ISBN 978-1-260-57566-8
MHID 1-260-57566-7
Cover Image: helloSG/Shutterstock
All credits appearing on page or at the end of the book are considered to be an extension of the c opyright page.
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of aW
website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-
HillWEducationWdoesWnotW guaranteeWtheWaccuracyWofWtheWinformationWpresentedWatWtheseWsites.
, mheducation.com/highered
