Consumer Behavior
ST
1st Edition
UV
TEST BANK
IA
_A
PP
Sharon Shavitt
Hyeongmin Christian Kim
RO
Ayalla Ruvio
VE
Comprehensive Test Bank for Instructors
and Students
D?
© Sharon Shavitt, Hyeongmin Christian Kim & Ayalla Ruvio. All rights reserved.
?
Reproduction or distribution without permission is prohibited.
©MEDGEEK
, TABLE OF CONTENTS
Test Bank – Consumer Behavior, 1st Edition
Sharon Shavitt, Hyeongmin Christian Kim, Ayalla Ruvio
ST
PART I: Introduction – Consumer Behavior Insights
Chapter 1. Introduction: Consumers are Key to a Company’s Success,
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies,
UV
Chapter 3. How (and Why) to Listen to Consumers,
PART II: Consumer Buying Process
Chapter 4. How Consumers Make Decisions,
Chapter 5. Post-Purchase Behavior,
IA
Chapter 6. The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-
Making,
PART III: Unveiling the Black Box of the Consumer Buying Process
_A
Chapter 7. Consumer Motivation and Emotions,
Chapter 8. Consumer Personality and Self-Concept,
Chapter 9. Learning and Memory,
Chapter 10. Consumer Attitude Formation and Change,
PP
Chapter 11. Consumers’ Perception,
Chapter 12. Consumers’ Social and Cultural Context,
PART IV: Diverse Perspectives That Comprise Us All
RO
Chapter 13. The Global Consumer,
Chapter 14. Social Media,
Chapter 15. Do Good Consumption
VE
D?
?
©MEDGEEK
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
ST
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
UV
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
IA
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
a. Renting
_A
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
PP
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
RO
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
VE
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
D?
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
?
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
ST
c. internal; external
d. external; internal
e. extrinsic; intrinsic
UV
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
IA
e. Colleagues
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
_A
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
PP
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
RO
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
VE
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
D?
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
?
d. purchaser; provider
e. consumer; retailer
ST
1st Edition
UV
TEST BANK
IA
_A
PP
Sharon Shavitt
Hyeongmin Christian Kim
RO
Ayalla Ruvio
VE
Comprehensive Test Bank for Instructors
and Students
D?
© Sharon Shavitt, Hyeongmin Christian Kim & Ayalla Ruvio. All rights reserved.
?
Reproduction or distribution without permission is prohibited.
©MEDGEEK
, TABLE OF CONTENTS
Test Bank – Consumer Behavior, 1st Edition
Sharon Shavitt, Hyeongmin Christian Kim, Ayalla Ruvio
ST
PART I: Introduction – Consumer Behavior Insights
Chapter 1. Introduction: Consumers are Key to a Company’s Success,
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies,
UV
Chapter 3. How (and Why) to Listen to Consumers,
PART II: Consumer Buying Process
Chapter 4. How Consumers Make Decisions,
Chapter 5. Post-Purchase Behavior,
IA
Chapter 6. The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-
Making,
PART III: Unveiling the Black Box of the Consumer Buying Process
_A
Chapter 7. Consumer Motivation and Emotions,
Chapter 8. Consumer Personality and Self-Concept,
Chapter 9. Learning and Memory,
Chapter 10. Consumer Attitude Formation and Change,
PP
Chapter 11. Consumers’ Perception,
Chapter 12. Consumers’ Social and Cultural Context,
PART IV: Diverse Perspectives That Comprise Us All
RO
Chapter 13. The Global Consumer,
Chapter 14. Social Media,
Chapter 15. Do Good Consumption
VE
D?
?
©MEDGEEK
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
ST
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
UV
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
IA
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
a. Renting
_A
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
PP
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
d. Market behavior
RO
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
VE
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
D?
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
?
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
ST
c. internal; external
d. external; internal
e. extrinsic; intrinsic
UV
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
IA
e. Colleagues
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
_A
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
PP
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
c. Parents
RO
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
VE
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
D?
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
?
d. purchaser; provider
e. consumer; retailer
