Vocabulary template: Unit 6: Alliances
6.1 Strategic alliances
Headword PoS Meaning Example sentence Extra (colloca8ons,
pronuncia8on, etc.)
strategic n. an agreement in which companies share knowledge and resources with each other: The two airlines form/forge an alliance
alliance (with formed a strategic with sb
sb) alliance to increase retreat from/break up a
coverage. strategic alliance
agreement n. the situa8on in which people have the same opinion, or in which they approve of They reached an reach an agreement with
or accept something: agreement on the sb
terms of the enter into an agreement
partnership. with sb
codeshare n. an business arrangement where two or more airlines share the same flight The codeshare
agreement agreement
allowed
passengers to
book more routes.
airline n. a company that provides regular flights for passengers or goods The airline na8onal/interna8onal
announced a new airline
route to Asia.
provide a col. to offer a useful func8on to customers or users The company
service provides a delivery
service to rural
areas.
passenger n. a person who is travelling in a vehicle but is not driving it, flying it, or working on it: The bus was full of
/ˈpæs.ən.dʒər/ passengers
heading to the
city.
© 2025 Jana Billens, HOGENT. All rights reserved. Not for online publication or distribution.
, goods n. things for sale, or the things that you own: The truck was exported/imported
loaded with goods
electronic goods.
compe8tor n. a person, team, or company that is compe8ng against others: We need to keep major/closest
Their prices are be;er than any of their compe<tors. an eye on our compe8tor
main compe<tors.
compe88ve adj. wan8ng very much to win or be more successful than other people: It's a highly fiercely/highly
You're very compe<<ve - it's meant to be a friendly match! compe<<ve compe88ve
market.
knowledge n. understanding of or informa8on about a subject that you get by experience or study, She has a deep Pronuncia8on: short ‘o’
/ˈnɒl.ɪdʒ/ either known by one person or by people generally: knowledge of the sound
logis<cs industry. exchange/share
knowledge
resources n. a useful or valuable possession or quality of a country, organiza8on, or person: The country is rich human/financial
in natural resources
resources.
exper8se n. special skills or knowledge in a par8cular subject, that you learn by experience or training: His technical
What he’s bringing to the company is - nancial exper8se. exper<se helped
solve the issue.
expand your coll. to make a company or business bigger by opening new shops, factories, etc., or to become Partnering with
reach bigger by doing this: Many - rms borrowed heavily to expand their businesses local firms helped
them expand their
reach.
des8na8on n. the place where someone is going or where something is being sent or taken: Paris is a popular
tourist
des<na<on.
objec8ve n. able to think about a situa8on in a way that is based on facts, rather than on your feelings Our main business objec8ves
or beliefs: Scien8sts need to be objec8ve when doing research. objec<ve is to
increase
profitability.
© 2025 Jana Billens, HOGENT. All rights reserved. Not for online publication or distribution.
6.1 Strategic alliances
Headword PoS Meaning Example sentence Extra (colloca8ons,
pronuncia8on, etc.)
strategic n. an agreement in which companies share knowledge and resources with each other: The two airlines form/forge an alliance
alliance (with formed a strategic with sb
sb) alliance to increase retreat from/break up a
coverage. strategic alliance
agreement n. the situa8on in which people have the same opinion, or in which they approve of They reached an reach an agreement with
or accept something: agreement on the sb
terms of the enter into an agreement
partnership. with sb
codeshare n. an business arrangement where two or more airlines share the same flight The codeshare
agreement agreement
allowed
passengers to
book more routes.
airline n. a company that provides regular flights for passengers or goods The airline na8onal/interna8onal
announced a new airline
route to Asia.
provide a col. to offer a useful func8on to customers or users The company
service provides a delivery
service to rural
areas.
passenger n. a person who is travelling in a vehicle but is not driving it, flying it, or working on it: The bus was full of
/ˈpæs.ən.dʒər/ passengers
heading to the
city.
© 2025 Jana Billens, HOGENT. All rights reserved. Not for online publication or distribution.
, goods n. things for sale, or the things that you own: The truck was exported/imported
loaded with goods
electronic goods.
compe8tor n. a person, team, or company that is compe8ng against others: We need to keep major/closest
Their prices are be;er than any of their compe<tors. an eye on our compe8tor
main compe<tors.
compe88ve adj. wan8ng very much to win or be more successful than other people: It's a highly fiercely/highly
You're very compe<<ve - it's meant to be a friendly match! compe<<ve compe88ve
market.
knowledge n. understanding of or informa8on about a subject that you get by experience or study, She has a deep Pronuncia8on: short ‘o’
/ˈnɒl.ɪdʒ/ either known by one person or by people generally: knowledge of the sound
logis<cs industry. exchange/share
knowledge
resources n. a useful or valuable possession or quality of a country, organiza8on, or person: The country is rich human/financial
in natural resources
resources.
exper8se n. special skills or knowledge in a par8cular subject, that you learn by experience or training: His technical
What he’s bringing to the company is - nancial exper8se. exper<se helped
solve the issue.
expand your coll. to make a company or business bigger by opening new shops, factories, etc., or to become Partnering with
reach bigger by doing this: Many - rms borrowed heavily to expand their businesses local firms helped
them expand their
reach.
des8na8on n. the place where someone is going or where something is being sent or taken: Paris is a popular
tourist
des<na<on.
objec8ve n. able to think about a situa8on in a way that is based on facts, rather than on your feelings Our main business objec8ves
or beliefs: Scien8sts need to be objec8ve when doing research. objec<ve is to
increase
profitability.
© 2025 Jana Billens, HOGENT. All rights reserved. Not for online publication or distribution.
