Summary EHPI TASK 2.docx EHPI TASK 2 B1: Purpose of SWOT Analysis The SWOT analysis is an extremely important part of the EZ-Pleezes strategic planning process. It produces a versatile view of the companys current situation. The SWOT analysis is an approach th

EHPI TASK EHPI TASK 2 B1: Purpose of SWOT Analysis The SWOT analysis is an extremely important part of the EZ-Pleezes strategic planning process. It produces a versatile view of the companys current situation. The SWOT analysis is an approach that shows the external opportunities and threats, as well as their strengths and wesknesses. For EZ-Pleeze to maintain is competitiveness it must continue to make the best use of its strengths. Maintaining their stellar customer service, continuing to upgrade their technology, maintaining themselves as the supplier of more than 50% of the largest fast food chains in the U.S., and treating their employees as their greatest asset are all imperative to the success of EZ-Pleezes strategic plan. They should also be aware of their weakness. Working to improve their labor conditions, remaining financially prudent so that they dont have to terminate staff in the