Version 1 1
,TEST BANK FOR hp hp
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 hp
Student name: hp
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about
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advertising and selling.
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1) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
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Accessibility : Keyboard Navigation
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Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
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the Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the
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hp marketing department. hp
2) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
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Accessibility : Keyboard Navigation
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Bloom's : Understand
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Difficulty : 2 Medium hp hp hp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
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the Topic : Marketing and Marketing Management Defined
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 2
,3) The American Marketing Association defines marketing as “the activity, set of
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institutions, and processes for creating, communicating, delivering, and exchanging
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offerings that have value for customers, clients, partners, and society at large.”
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3) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
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Accessibility : Keyboard Navigation
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Topic : Marketing and Marketing Management
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Defined Bloom's : Remember
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Difficulty : 1 Easy hp hp hp
Learning Objective : 01-02 Define what marketing and marketing management really are and
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how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business
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enterprise has only two business functions: marketing and innovation.
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4) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
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Accessibility : Keyboard Navigation
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Bloom's : Remember
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Difficulty : 1 Easy hp hp hp
Topic : The Concept of Customer Value
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Learning Objective : 01-02 Define what marketing and marketing management really are and
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how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) hp
⊚ true h p
⊚ false h p
Question Details hp
Accessibility : Keyboard Navigation hp hp hp
Bloom's : Understand
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Difficulty : 2 Medium hp hp hp
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-02 Define what marketing and marketing management really are and
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how they con AACSB : Ethics
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Gradable : automatic hp hp
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 3
, 6) Firms that are stuck in a production orientation mentality likely will have great
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hp difficulty competing successfully for customers.
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6) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
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Accessibility : Keyboard Navigation
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Bloom's : Understand
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Difficulty : 2 Mediumhp hp hp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
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practiced Topic : The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—so long that it’s
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black,” he was reflecting a sales orientation.
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6) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
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Bloom's : Understand
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Difficulty : 2 Mediumhp hp hp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
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practiced Topic : The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some
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hp firms come close to one-to-one marketing by combining flexible manufacturing
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hp with flexible marketing to enhance customer choices.
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7) hp
⊚ h p true
⊚ h p false
Version 1 4
,TEST BANK FOR hp hp
Marketing Management 4th EditionMark Johnston Greg Marshall
hp hp hp hp hp hp
Chapter 1 hp
Student name: hp
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
hp hp hp hp hp hp hp hp hp hp hp hp hp hp hp
1) A commonly held misconception about marketing is that it is all about
hp hp hp hp hp hp hp hp hp hp hp
advertising and selling.
hp hp hp
1) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
hp hp hp hp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
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the Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy
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Gradable : automatic
hp hp hp
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the
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hp marketing department. hp
2) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
hp hp hp hp
Bloom's : Understand
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Difficulty : 2 Medium hp hp hp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
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the Topic : Marketing and Marketing Management Defined
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 2
,3) The American Marketing Association defines marketing as “the activity, set of
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institutions, and processes for creating, communicating, delivering, and exchanging
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offerings that have value for customers, clients, partners, and society at large.”
hp hp hp hp hp hp hp hp hp hp hp hp
3) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
hp hp hp hp
Topic : Marketing and Marketing Management
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Defined Bloom's : Remember
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Difficulty : 1 Easy hp hp hp
Learning Objective : 01-02 Define what marketing and marketing management really are and
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how they con Gradable : automatic
hp hp hp hp hp hp
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business
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enterprise has only two business functions: marketing and innovation.
hp hp hp hp hp hp hp hp hp
4) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
hp hp hp hp
Bloom's : Remember
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Difficulty : 1 Easy hp hp hp
Topic : The Concept of Customer Value
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Learning Objective : 01-02 Define what marketing and marketing management really are and
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how they con Gradable : automatic
hp hp hp hp hp hp
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) hp
⊚ true h p
⊚ false h p
Question Details hp
Accessibility : Keyboard Navigation hp hp hp
Bloom's : Understand
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Difficulty : 2 Medium hp hp hp
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-02 Define what marketing and marketing management really are and
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how they con AACSB : Ethics
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Gradable : automatic hp hp
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 3
, 6) Firms that are stuck in a production orientation mentality likely will have great
hp hp hp hp hp hp hp hp hp hp hp hp
hp difficulty competing successfully for customers.
hp hp hp hp
6) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
hp hp hp hp
Bloom's : Understand
hp hp hp
Difficulty : 2 Mediumhp hp hp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
hp hp hp hp hp hp hp hp hp hp hp hp hp hp
practiced Topic : The Evolution of Marketing
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Gradable : automatic
hp hp
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—so long that it’s
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black,” he was reflecting a sales orientation.
hp hp hp hp hp hp hp
6) hp
⊚ h p true
⊚ h p false
Question Details hp
AACSB : Analytical Thinking
hp hp hp
Accessibility : Keyboard Navigation
hp hp hp hp
Bloom's : Understand
hp hp hp
Difficulty : 2 Mediumhp hp hp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
hp hp hp hp hp hp hp hp hp hp hp hp hp hp
practiced Topic : The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
hp hp hp hp hp hp hp hp hp hp hp hp hp hp hp hp
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some
hp hp hp hp hp hp hp hp hp hp
hp firms come close to one-to-one marketing by combining flexible manufacturing
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hp with flexible marketing to enhance customer choices.
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7) hp
⊚ h p true
⊚ h p false
Version 1 4
