BUSINESS ADMINISTRATION FINAL
EXAM REVIEW QUESTIONS AND
ANSWERS
/. Should you be concerned about data security? In a recent survey _______ Americans
reported that they do not trust businesses with their personal information online. -
Answer-✅approximately 45%
/.Amazon uses Big Data for all of the following purposes except ________. - Answer-
✅run seminars to educate other online companies on data security
/.Which of the following is false about dynamic pricing? - Answer-✅All consumers are
happy with dynamic pricing
/.How does content marketing attract potential customers? - Answer-✅all of the above
(Produces interesting, customer-focused content, Lets customers control when and
where they receive their messages, Uses social marketing to disseminate content that
consumers are interested in and want to hear about)
/.Which pricing approach calculates the amount that can be spent to make a product by
determining how much consumers are willing to pay and then subtracting a reasonable
profit? - Answer-✅target based costing
/.Which of the following is an advantage of setting up an online store (rather than a
brick-and-mortar store) ________ - Answer-✅Online stores are better able to capture
data on its customers and their preferences
/.An empty hotel room brings in no revenue. Then why wouldn't a hotel manager at a
luxury hotel or resort offer a very low, last-minute rate for an unfilled room? - Answer-
✅to avoid "cheapening" the reputation of the luxury hotel
/.Big Data is used by small retail stores in all of the following ways, except
______________. - Answer-✅generate revenue by selling their Big Data
/.Those who provided personal information to OKCupids (a free online dating site) were
justifiably upset to learn that their personal information became public. Which of the
following actions would not help you avoid this situation? - Answer-✅A major breach of
OKCupids entire computer system
, /.______________ focuses on selling a product to a specific demographic through a
traditional outreach, such as paid advertisements, television commercials, and direct
mail. - Answer-✅Product marketing
/.If you're conducting business over the Internet, you're engaged in _____. - Answer-
✅e-commerce
/.To convince consumers that it's safe to buy things over the Internet, businesses must
_____. - Answer-✅do all of the above (keep credit-card numbers safe,
protect passwords, protect personal information)
/._____ consists of data that have been processed or turned into some useful form. -
Answer-✅Information
/.Using a technique called _____, computer criminals disguise their identities by
modifying the addresses of the computers from which they launch their schemes. -
Answer-✅spoofing
/.Which of the following is not a reason why some people regard the Internet as an
unsafe place to do business? - Answer-✅Encryption permits unauthorized individuals to
develop a profile of your buying habits.
/.Input data are called _____, which are events that affect a business. - Answer-
✅transactions
/._____ are electronic collections of related data that can be accessed by various
members of an organization. - Answer-✅Databases
/.In addition to data that you supply willingly, information about you can be gathered
online without your knowledge or consent by means of so-called _____. - Answer-
✅"cookies"
/.To channel information to multiple users, many large and midsized companies rely on
a highly integrated _____ system. - Answer-✅enterprise resource planning
/.A(n) _____ is a software program that controls access to a company's intranet. -
Answer-✅firewall
/.The difference between your sales and your cost of goods sold is known as your
_____. - Answer-✅gross profit or gross margin
/.The difference between gross profit and operating expenses is _____. - Answer-✅net
income
EXAM REVIEW QUESTIONS AND
ANSWERS
/. Should you be concerned about data security? In a recent survey _______ Americans
reported that they do not trust businesses with their personal information online. -
Answer-✅approximately 45%
/.Amazon uses Big Data for all of the following purposes except ________. - Answer-
✅run seminars to educate other online companies on data security
/.Which of the following is false about dynamic pricing? - Answer-✅All consumers are
happy with dynamic pricing
/.How does content marketing attract potential customers? - Answer-✅all of the above
(Produces interesting, customer-focused content, Lets customers control when and
where they receive their messages, Uses social marketing to disseminate content that
consumers are interested in and want to hear about)
/.Which pricing approach calculates the amount that can be spent to make a product by
determining how much consumers are willing to pay and then subtracting a reasonable
profit? - Answer-✅target based costing
/.Which of the following is an advantage of setting up an online store (rather than a
brick-and-mortar store) ________ - Answer-✅Online stores are better able to capture
data on its customers and their preferences
/.An empty hotel room brings in no revenue. Then why wouldn't a hotel manager at a
luxury hotel or resort offer a very low, last-minute rate for an unfilled room? - Answer-
✅to avoid "cheapening" the reputation of the luxury hotel
/.Big Data is used by small retail stores in all of the following ways, except
______________. - Answer-✅generate revenue by selling their Big Data
/.Those who provided personal information to OKCupids (a free online dating site) were
justifiably upset to learn that their personal information became public. Which of the
following actions would not help you avoid this situation? - Answer-✅A major breach of
OKCupids entire computer system
, /.______________ focuses on selling a product to a specific demographic through a
traditional outreach, such as paid advertisements, television commercials, and direct
mail. - Answer-✅Product marketing
/.If you're conducting business over the Internet, you're engaged in _____. - Answer-
✅e-commerce
/.To convince consumers that it's safe to buy things over the Internet, businesses must
_____. - Answer-✅do all of the above (keep credit-card numbers safe,
protect passwords, protect personal information)
/._____ consists of data that have been processed or turned into some useful form. -
Answer-✅Information
/.Using a technique called _____, computer criminals disguise their identities by
modifying the addresses of the computers from which they launch their schemes. -
Answer-✅spoofing
/.Which of the following is not a reason why some people regard the Internet as an
unsafe place to do business? - Answer-✅Encryption permits unauthorized individuals to
develop a profile of your buying habits.
/.Input data are called _____, which are events that affect a business. - Answer-
✅transactions
/._____ are electronic collections of related data that can be accessed by various
members of an organization. - Answer-✅Databases
/.In addition to data that you supply willingly, information about you can be gathered
online without your knowledge or consent by means of so-called _____. - Answer-
✅"cookies"
/.To channel information to multiple users, many large and midsized companies rely on
a highly integrated _____ system. - Answer-✅enterprise resource planning
/.A(n) _____ is a software program that controls access to a company's intranet. -
Answer-✅firewall
/.The difference between your sales and your cost of goods sold is known as your
_____. - Answer-✅gross profit or gross margin
/.The difference between gross profit and operating expenses is _____. - Answer-✅net
income
