SCM Chopra Ch2 Mult
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1. A company's competitive strategy
A) defines the set of customer needs that it seeks to satisfy through its products
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: A
2. A company's product development strategy
A) defines the set of customer needs that it seeks to satisfy through its products
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: B
3. A company's marketing and sales strategy
A) defines the set of customer needs that it seeks to satisfy through its products
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: C
4. A company's supply chain strategy
A) defines the set of customer needs that it seeks to satisfy through its products
, SCM Chopra Ch2 Mult
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and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: D
5. Which of the following determines the nature of procurement of raw materi-
als, transportation of materials to and from the company, manufacture of the
product or operation to provide the service, and distribution of the product to
the customer along with follow-up service?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) none of the above: D
6. Which of the following defines the set of customer needs that a company
seeks to satisfy through its products and services?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) none of the above: A
7. Which of the following specifies the portfolio of new products that a company
will try to develop?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) all of the above: B
Study online at https://quizlet.com/_hycpj6
1. A company's competitive strategy
A) defines the set of customer needs that it seeks to satisfy through its products
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: A
2. A company's product development strategy
A) defines the set of customer needs that it seeks to satisfy through its products
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: B
3. A company's marketing and sales strategy
A) defines the set of customer needs that it seeks to satisfy through its products
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: C
4. A company's supply chain strategy
A) defines the set of customer needs that it seeks to satisfy through its products
, SCM Chopra Ch2 Mult
Study online at https://quizlet.com/_hycpj6
and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be
positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as
well as manufacture and distribution of the product.
E) determines how it will obtain and maintain the appropriate set of skills and
abilities to meet customer needs: D
5. Which of the following determines the nature of procurement of raw materi-
als, transportation of materials to and from the company, manufacture of the
product or operation to provide the service, and distribution of the product to
the customer along with follow-up service?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) none of the above: D
6. Which of the following defines the set of customer needs that a company
seeks to satisfy through its products and services?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) none of the above: A
7. Which of the following specifies the portfolio of new products that a company
will try to develop?
A) Competitive strategy
B) Product development strategy
C) Marketing and sales strategy
D) Supply chain strategy
E) all of the above: B
