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,TEST BANK FOR kp kp
Marketing Management 4th EditionMark Johnston Greg Marshall
kp kp kp kp kp kp
Chapter 1 kp
Student name: kp
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
1) A commonly held misconception about marketing is that it is all about advertising
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and selling.
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1) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
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the Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy
kp kp kp kp
Gradable : automatic
kp kp kp
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
2) Marketing is relevant only to people in the organization who work directly in the
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kp marketing department. kp
2) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
kp kp kp kp kp kp kp kp kp kp kp kp
the Topic : Marketing and Marketing Management Defined
kp kp kp kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
Version 1 kp 2
,3) The American Marketing Association defines marketing as “the activity, set of
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institutions, and processes for creating, communicating, delivering, and exchanging
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offerings that have value for customers, clients, partners, and society at large.”
kp kp kp kp kp kp kp kp kp kp kp kp
3) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Topic : Marketing and Marketing Management
kp kp kp kp kp
Defined Bloom's : Remember
kp kp kp kp
Difficulty : 1 Easy kp kp kp
Learning Objective : 01-02 Define what marketing and marketing management really are and how
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they con Gradable : automatic
kp kp kp kp kp
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
4) Peter Drucker stated that since it is the customer who defines value, the business
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enterprise has only two business functions: marketing and innovation.
kp kp kp kp kp kp kp kp kp
4) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Remember
kp kp kp
Difficulty : 1 Easy kp kp kp
Topic : The Concept of Customer Value
kp kp kp kp kp kp
Learning Objective : 01-02 Define what marketing and marketing management really are and how
kp kp kp kp kp kp kp kp kp kp kp kp kp
they con Gradable : automatic
kp kp kp kp kp
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
5) Sustainability refers to business practices that prolong the life cycle of a product.
kp kp kp kp kp kp kp kp kp kp kp kp
5) kp
⊚ true k p
⊚ false k p
Question Details kp
Accessibility : Keyboard Navigation
kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Topic : Marketing and Marketing Management Defined
kp kp kp kp kp kp
Learning Objective : 01-02 Define what marketing and marketing management really are and how
kp kp kp kp kp kp kp kp kp kp kp kp kp
they con AACSB : Ethics
kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
Version 1 kp 3
, 6) Firms that are stuck in a production orientation mentality likely will have great
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kp difficulty competing successfully for customers.
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6) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
kp kp kp kp kp kp kp kp kp kp kp kp kp kp
practiced Topic : The Evolution of Marketing
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Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
black,” he was reflecting a sales orientation.
kp kp kp kp kp kp kp
6) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
kp kp kp kp kp kp kp kp kp kp kp kp kp kp
practiced Topic : The Evolution of Marketing
kp kp kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some
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kp firms come close to one-to-one marketing by combining flexible manufacturing
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kp with flexible marketing to enhance customer choices.
kp kp kp kp kp kp
7) kp
⊚ k p true
⊚ k p false
Version 1 kp 4
kp 1
,TEST BANK FOR kp kp
Marketing Management 4th EditionMark Johnston Greg Marshall
kp kp kp kp kp kp
Chapter 1 kp
Student name: kp
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
1) A commonly held misconception about marketing is that it is all about advertising
kp kp kp kp kp kp kp kp kp kp kp kp
and selling.
kp kp
1) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
kp kp kp kp kp kp kp kp kp kp kp kp
the Topic : Marketing and Marketing Management Defined
kp kp kp kp kp kp kp kp
Bloom's : Remember
kp kp
Difficulty : 1 Easy
kp kp kp kp
Gradable : automatic
kp kp kp
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
2) Marketing is relevant only to people in the organization who work directly in the
kp kp kp kp kp kp kp kp kp kp kp kp kp
kp marketing department. kp
2) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and
kp kp kp kp kp kp kp kp kp kp kp kp
the Topic : Marketing and Marketing Management Defined
kp kp kp kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
Version 1 kp 2
,3) The American Marketing Association defines marketing as “the activity, set of
kp kp kp kp kp kp kp kp kp kp
institutions, and processes for creating, communicating, delivering, and exchanging
kp kp kp kp kp kp kp kp kp
offerings that have value for customers, clients, partners, and society at large.”
kp kp kp kp kp kp kp kp kp kp kp kp
3) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Topic : Marketing and Marketing Management
kp kp kp kp kp
Defined Bloom's : Remember
kp kp kp kp
Difficulty : 1 Easy kp kp kp
Learning Objective : 01-02 Define what marketing and marketing management really are and how
kp kp kp kp kp kp kp kp kp kp kp kp kp
they con Gradable : automatic
kp kp kp kp kp
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
4) Peter Drucker stated that since it is the customer who defines value, the business
kp kp kp kp kp kp kp kp kp kp kp kp kp
enterprise has only two business functions: marketing and innovation.
kp kp kp kp kp kp kp kp kp
4) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Remember
kp kp kp
Difficulty : 1 Easy kp kp kp
Topic : The Concept of Customer Value
kp kp kp kp kp kp
Learning Objective : 01-02 Define what marketing and marketing management really are and how
kp kp kp kp kp kp kp kp kp kp kp kp kp
they con Gradable : automatic
kp kp kp kp kp
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
5) Sustainability refers to business practices that prolong the life cycle of a product.
kp kp kp kp kp kp kp kp kp kp kp kp
5) kp
⊚ true k p
⊚ false k p
Question Details kp
Accessibility : Keyboard Navigation
kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Topic : Marketing and Marketing Management Defined
kp kp kp kp kp kp
Learning Objective : 01-02 Define what marketing and marketing management really are and how
kp kp kp kp kp kp kp kp kp kp kp kp kp
they con AACSB : Ethics
kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
Version 1 kp 3
, 6) Firms that are stuck in a production orientation mentality likely will have great
kp kp kp kp kp kp kp kp kp kp kp kp
kp difficulty competing successfully for customers.
kp kp kp kp
6) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
kp kp kp kp kp kp kp kp kp kp kp kp kp kp
practiced Topic : The Evolution of Marketing
kp kp kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
black,” he was reflecting a sales orientation.
kp kp kp kp kp kp kp
6) kp
⊚ k p true
⊚ k p false
Question Details kp
AACSB : Analytical Thinking
kp kp kp
Accessibility : Keyboard Navigation
kp kp kp kp
Bloom's : Understand
kp kp kp
Difficulty : 2 Medium
kp kp kp
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
kp kp kp kp kp kp kp kp kp kp kp kp kp kp
practiced Topic : The Evolution of Marketing
kp kp kp kp kp kp kp
Gradable : automatic
kp kp
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp kp
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some
kp kp kp kp kp kp kp kp kp kp
kp firms come close to one-to-one marketing by combining flexible manufacturing
kp kp kp kp kp kp kp kp kp
kp with flexible marketing to enhance customer choices.
kp kp kp kp kp kp
7) kp
⊚ k p true
⊚ k p false
Version 1 kp 4
