IOP3708 ASSIGNMENT 7 SEMESTER 2 2025 QUESTION 1 1.1. Critically discuss the triunity theory of the market, focusing on the dynamics of mood, mind, and body as they relate to the human brain. Discuss how these dynamics influence market focus, research

IOP3708 ASSIGNMENT 7 SEMESTER 2 2025 QUESTION 1 1.1. Critically discuss the triunity theory of the market, focusing on the dynamics of mood, mind, and body as they relate to the human brain. Discuss how these dynamics influence market focus, research metrics, and associated behavioural practices. QUESTION 2 2.1. Critically describe how the four continuums or polarities of the MBTI (Myers-Briggs Type Indicator) are used to understand money behaviour and decisions. Relate this to the eight traits ascribed to good investors and the education of investors. (10 marks) Behavioural finance and neuroeconomics have emerged as vital disciplines that challenge the traditional assumptions of perfect rationality in financial decision-making. These fields recognise that markets are not merely mechanical systems governed by mathematical efficiency but dynamic environments shaped by human emotion, cognition, and social interaction (Ackert & Deaves, 2010). Two key frameworks that illustrate this behavioural complexity are the Triunity Theory of the Market, which explores the interplay between mood, mind, and body in market behaviour, and the Myers-Briggs Type Indicator (MBTI), a psychometric tool that connects personality traits to financial decision-making. Together, these models reveal how psychological processes and individual differences influence investor actions, market volatility, and long-term financial outcomes. Understanding these dimensions equips investors, advisors, and researchers with critical insights into how emotional regulation, cognitive awareness, and personality dynamics can improve decision-making quality. This essay critically discusses the Triunity Theory and MBTI model in relation to behavioural finance, focusing on their implications for market focus, research metrics, and investor education