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Test Bank for Global Marketing 8th Edition by Svend Hollensen isbn-9781292251806 All Chapters Covered

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Test Bank for Global Marketing 8th Edition by Svend Hollensen isbn-9781292251806 All Chapters Covered Here is the list of chapters from "Global Marketing," 8th Edition by Svend Hollensen: Part I: The Decision Whether to Internationalize 1. Global Marketing in the Firm 2. Initiation of Internationalization 3. Internationalization Theories 4. Development of the Firm’s International Competitiveness Part II: Deciding Which Markets to Enter 5. Global Marketing Research 6. The Political and Economic Environment 7. The Sociocultural Environment 8. The International Market Selection Process Part III: Market Entry Strategies 9. Some Approaches to the Choice of Entry Mode 10. Export Modes 11. Intermediate Modes 12. Hierarchical Modes 13. International Sourcing Decisions and the Role of the Subsupplier Part IV: Designing the Global Marketing Programme 14. Product Decisions 15. Pricing Decisions and Terms of Doing Business 16. Distribution Decisions 17. Communication Decisions (Promotion Strategies) Part V: Implementing and Coordinating the Global Marketing Programme 18. Cross-Cultural Sales Negotiations 19. Organization and Control of the Global Marketing Programme

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Uploaded on
October 14, 2025
File latest updated on
October 14, 2025
Number of pages
180
Written in
2025/2026
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Exam (elaborations)
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  • 978 1292251806
  • global marketing

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