Exam (elaborations)
Exam (elaborations) Consumer Data Analytics Business Analytics Sandhya, ISBN: 9789351341598 - Excel Solution
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This document contains ONLY the Excel file with calculations and formulas to carry out an RFM Analysis of a transactional dataset. It contains the steps and the approach taken to find the top 100 customers from 3k customers dataset that should be retargeted to reach higher sales at a lower cost (...
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