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Examen

BCOR 350 | Final Exam (100 Questions & Answers) | Marketing Strategy, Branding, Globalization & Ethics | West Virginia University

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Subido en
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Escrito en
2025/2026

This document provides a complete set of 100 multiple-choice questions with correct answers for the BCOR 350 – Principles of Marketing final exam at West Virginia University, tailored for the 2025/2026 academic year. It is a detailed, topic-rich study resource designed to support students aiming for high academic performance and mastery of marketing principles. The content spans the full marketing curriculum, with key focus areas including: Core Marketing Concepts: The 4 Ps (Product, Price, Place, Promotion), value propositions, and customer-centric strategies Consumer Behavior: Buyer decision processes, psychographic segmentation, and positioning Branding & Product Strategy: Brand equity, product life cycle, service marketing, and differentiation Marketing Research & Planning: Use of primary and secondary data, KPIs, and marketing plan implementation Global Marketing: Entry strategies (exporting, franchising, partnerships), cultural factors, and trade policies Ethics & Corporate Social Responsibility: Deceptive practices, privacy concerns, stakeholder relationships, and regulatory frameworks (e.g., UCC, WTO) Digital & Direct Marketing: Gated access content, online retailing, data-driven campaigns, and lead conversion Pricing & Distribution: Penetration pricing, competitive bidding, distribution channels, and supply chain management IMC & Promotion: AIDA model, personal selling stages, trade promotions, and advertising strategy This document is especially useful for: Marketing majors and business students at the undergraduate level Students preparing for BCOR 350 midterms or finals Learners seeking foundational knowledge for certifications in marketing, digital strategy, or business development Professionals brushing up on modern marketing concepts, especially in branding, ethics, and international expansion Each question is paired with the correct answer and structured similarly to actual exam formats, making it ideal for active recall, exam simulation, or group study. Keywords: BCOR 350, final exam, marketing strategy, 4 Ps, branding, global marketing, product life cycle, customer segmentation, consumer behavior, marketing ethics, pricing strategy, marketing mix, supply chain, positioning, digital marketing, market research, UCC, WTO, social responsibility

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Subido en
29 de septiembre de 2025
Número de páginas
30
Escrito en
2025/2026
Tipo
Examen
Contiene
Preguntas y respuestas

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BCOR 350 Final 2025/2026 Exam
Questions and Answers 100%
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"Sandy is a buyer for a museum gift shop. Her organization uses a large

amount of gift-wrapping supplies, so she decides to negotiate an

agreement with a local maker of these supplies to automatically ship them

to the museum once a week. This type of arrangement is called a(n)

_____." - 🧠 ANSWER ✔✔e-procurement process


Which of the following products or services are most likely to be high-

involvement decisions? Select all that apply. - 🧠 ANSWER ✔✔An

automobile

An engagement ring

,"True or false: In the end, marketing is mostly about creating and satisfying

the consumer s needs." - 🧠 ANSWER ✔✔False


The psychologist Carl Jung proposed the personality category of _____ to

describe people who tend to be shy and are happy being alone. - 🧠

ANSWER ✔✔introvert


Marketers should take steps to reduce or avoid cognitive dissonance at

which stage in the buying process? - 🧠 ANSWER ✔✔After the post-

purchase stage

The process of marketing begins when something that is wanted or needed

and the people who want or need it are _____. - 🧠 ANSWER ✔✔identified


A product or service represents good value if the benefit gained from it is

greater than its _____. - 🧠 ANSWER ✔✔cost


The idea of place in the marketing mix concerns which question? - 🧠

ANSWER ✔✔Where or how does the customer buy the product?


A cosmetics manufacturer known for its low-priced offerings decides to

create a premium line of cosmetics products. How might the company

market this line to more discerning customers who are willing to pay for

, high quality? - 🧠 ANSWER ✔✔By naming the ingredients used in

production

Building and maintaining relationships with customers is especially

important when _____. - 🧠 ANSWER ✔✔more and more product choices

enter the market

The marketing information and research section in a marketing plan does

which of the following? - 🧠 ANSWER ✔✔Discusses key questions that need

to be answered and the information needed to answer them

"When using Google Sites to create a presentation, the presenter should

do which of the following? Select all that apply." - 🧠 ANSWER ✔✔Ask for

feedback from others about how the presentation looks.

Test the presentation on both computer screens and smartphones.

"True or false: The more successful the plan is, the longer it will take to

require a significant revision." - 🧠 ANSWER ✔✔False


"Each action in a marketing plan will generate new _____ regarding what

works and what doesn t work, creating opportunities for new analysis and

better strategies." - 🧠 ANSWER ✔✔market data



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