Lsus Mkt701 - Mansion Kim - Exam 1 Questions With 100% Correct Answers 2025

Lsus Mkt701 - Mansion Kim - Exam 1 Questions With 100% Correct Answers 2025 Commoditization - answer-Consequences of mature industries where slowing innovation, extensive product assortment, excess supply, and frugal consumers force margins to the floor Challenges & Opportunities in Today's Economy - answer-- Power shift to customers - Massive increase in product selection - Audience and media fragmentation - Changing value propositions - Shift in demand patterns - Privacy, security, and ethical concerns - Unclear legal jurisdiction Power shift to customers - answer-A result of growth in the internet. Access to information gives customers the ability to comparison shop and the control they have over spending. Massive increase in product selection - answer-A result of the variety and assortment of goods and services offered for sale on the Internet and traditional stores Audience and media fragmentation - answer-Began with the advent of cable television in the late 1970s 2 reasons for audience fragmentation - answer-1. The number of media choices available 2. The limited time we have to devote to any one medium Changing value propositions - answer-A result of the speed and efficiency of commerce today.