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WGU D077 CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT. EXAM 2025 QUESTIONS AND ANSWERS

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A/B testing - ANS A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - ANS Style of handling conflict focused on empathy over self-interest Adaptive selling - ANS Using social styles to customize a sales approach to the specific customer administered vertical marketing system - ANS Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence advertising - ANS Paid form of nonpersonal promotion amiable - ANS People with this social style want to know "why" analytical - ANS People with this social style want to know "how" artificial intelligence - ANS Intelligent machines (computers) capable of learning and interacting WGU D077 CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT. EXAM 2025 QUESTIONS AND ANSWERS @COPYRIGHT @THEBRIGHT 2025/2026 Page2 attitudes - ANS Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or anything else in the environment attributes - ANS Characteristics that define a product and will influence the customer's purchase decision Avoidance - ANS Style of handling conflict with little empathy or self-interest B2B sales - ANS Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers Bait and switch - ANS Fraudulent practice where an advertised product is unavailable so a customer is guided to a more expensive one Bargaining power of buyers - ANS One of Porter's Five Forces—the power of customers to drive down prices if supply exceeds demand Bargaining power of suppliers - ANS One of Porter's Five Forces—the power of suppliers when there are few alternative sources for the products' components Bargaining - ANS The fourth phase in the negotiation process, where the parties seek an agreement BCG Matrix - ANS Planning tool which uses a quadrant to map the strategic position of a business brand based on the brand's market share and the market's growth potential behavioral observation - ANS Primary marketing research technique involving formal or informal observation of customers and noncustomers @COPYRIGHT @THEBRIGHT 2025/2026 Page3 boycott - ANS Voluntary and intentional refusal to buy products from a certain person, company, or country for ethical or political reasons brand equity - ANS One of the drivers of customer equity, based on how the customer assesses the value of the brand brand loyalty - ANS The faithfulness of customer's to a particular company and its products brand - ANS The unique identity and associations of a company, often captured in a design, sign, symbol, or words that identify a product and differentiate it from competitors Bundling - ANS Grouping related products together and pricing them as a single product. business cycle - ANS Expansions and contractions in the level of economic activities (business fluctuations) around a long-term growth trend business to business (B2B) - ANS Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers business to consumer (B2C) - ANS Sales directly to the individuals who consume a finished product business-to-business (B2B) - ANS Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers business-to-consumer (B2C) - ANS Sales directly to the individuals who consume a finished product for person

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WGU D027: ADVANCED
PATHOPHARMACOLOGICAL
FOUNDATIONS. EXAM 2025 QUESTIONS
AND ANSWERS




What are some physical changes from Alzheimer's dementia? - ANS - Brain shrinks
dramatically; nerve cell death and tissue loss
- Cardinal signs: plaques (abnormal clusters of protein fragments) and tangles (twisted strands
of another protein)



How is Alzheimer's treated? - ANS - There is no cure, but there are pharmacological and non-
pharmacological treatments
- Cholinesterase inhibitors
- Memantine (namenda)



What are cholinesterase inhibitors prescribed for? - ANS - To treat symptoms related to
memory, thinking, language, judgment, and other processes
- Helps delay or slow the worsening of symptoms



What does cholinesterase inhibitors do? - ANS - Prevent the breakdown of acetylcholine, a
chemical messenger that is important for learning and memory
- Supports communication among nerve cells by keeping the acetylcholine high
1
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@COPYRIGHT @THEBRIGHT 2025/2026

, What are some commonly prescribed cholinesterase inhibitors? - ANS - Donepezil (aricept)
- Galantamine (razadyne)
- Rivastigmine (exeleon)



Which cholinesterase inhibitor can be used for all stages of Alzheimer's? - ANS - Donepezil
(aricept)


Which cholinesterase inhibitor can be used for mild-to-moderate stages of Alzheimer's? -
ANS - Galantamine (razadyne)
- Rivastigmine (exeleon)


Which cholinesterase inhibitor can be used for mild-to-moderate Alzheimer's and Parkinson's? -
ANS - Rivastigmine (exeleon)



What medication combination is used to treat moderate-to-severe Alzheimer's? - ANS -
Memantine (namenda) and donepezil (aricept)



What is memantine (namenda) used for? - ANS - Prescribed to improve memory, attention,
reason, language, and the ability to perform simple tasks
- Can be used alone or with other Alzheimer's disease treatments



How does memantine (namenda) work? - ANS - Regulates the activity of glutamate, a
chemical involved in information processing, storage, and retrieval
- Improves mental functioning and ability to perform daily activities for some people


What is the difference in MOA between cholinesterase inhibitors and memantine (namenda)? -
ANS - Cholinesterase inhibitors prevent the breakdown of acetylcholine, whereas
memantine (namenda) regulates the activity of glutamate
2
Page




@COPYRIGHT @THEBRIGHT 2025/2026

, What is ataxia? - ANS - Also known as cerebellum attacks
- Degenerative disease of the nervous system
- Many symptoms mimic those of being drunk (i.e. slurred speech, stumbling, falling, and
incoordination)



What causes the symptoms of ataxia? - ANS - The damage caused to the cerebellum, the part
of the brain that is responsible for coordinating movements
- Can also be caused by damage to part of the spinal cord and nerves



What is the treatment for ataxia? - ANS - No treatment
- In some cases, treating the underlying causes (i.e. stopping medications that cause ataxia)
- In other cases, it is a result from chicken pox or other viral infections (likely to resolve on its
own)
- Genetic causes/predisposed disposition is usually chronic



What causes ataxia in the pediatric population? - ANS - Genetic predisposition
- Fragile X-Associated Tremor/Ataxia Syndrome (FXTAS)
- Prader-Willie Syndrome



What is Fragile X syndrome (FXS)? - ANS - A genetic condition inherited from parents which
results in various developmental problems
- Rare, but may be dangerous or life-threatening
- Present at birth and is a lifelong condition
- Rarely requires lab testing or imaging
- Often linked to autism (1/3 do have autism)
- X-linked disorder
3
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@COPYRIGHT @THEBRIGHT 2025/2026

, Since Fragile X Syndrome (FXS) is an X-linked disorder, does a specific gender have a greater
risk? - ANS - Often, females are carriers and males are affected
- However, both males and females can be carriers, and both can be affected by the condition
- Usually milder in females



How did Fragile X Syndrome (FXS) get its name? - ANS - The gene Fragile X (the FMR1 gene) is
on the X syndrome
- Mutation of the FMR1 gene


What is the difference between Fragile X-Associated Tremor/Ataxia Syndrome (FXTAS) and
Fragile X Syndrome (FXS)? - ANS - Both caused by mutations on the FMR1 gene, but they are
caused by different changes in this gene
- FXS is caused by a full mutation
- FXTAS is a premutation
- FXS is present at birth, but display these features in early life
- FXTAS develops in adulthood (usually after age 50) and the symptoms may appear slowly and
develop over the years
- FXTAS individuals are usually healthy with normal cognitive skills prior to the onset



How is Fragile X-Associated Tremor/Ataxia Syndrome (FXTAS) diagnosed? - ANS - Being a
FMR1 premutation carrier
- The appearance of neurological features such as ataxia (balance problems), tremors, and
other symptoms
- MRI findings (changes in the brain)



What is Prader-Willie Syndrome? - ANS - Genetic disorder that affects many parts of the
body and their growth
- Causes mental and behavioral problems
4




- Can be dangerous or life threatening if untreated
Page




@COPYRIGHT @THEBRIGHT 2025/2026

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