MGT6311 / MGT 6311 Final Exam
(Latest Update ) Digital
Marketing | Questions & Answers |
Grade A | 100% Correct - Georgia
Tech
Question:
What marketing strategy has the highest conversion rate?
Answer:
email marketing
Question:
At what stage in the customer journey should you use email marketing?
Answer:
all stages (earn/keep trust, build brand awareness, drive sales, retention,
build/maintain loyalty, etc.)
,Question:
What are 4 key email types?
Answer:
transactional (thank you, delivery)
newsletter
promotion/special offer
new product/service announcement
Question:
What are ESPs and what are their benefits?
Answer:
email service providers (i.e. mailchimp), good for tracking, segmenting,
testing, dynamic personalization, cross-platform compatibility
Question:
What is the optimal length for an email subject line?
Answer:
no more than 15 characters
, Question:
What are some ways to build a database for email marketing?
Answer:
buy a dataset, satisfaction surveys, trade shows, promotions, at sale
Question:
What are email marketing best practices?
Answer:
welcome email, respect privacy, make it easy to unsubscribe, don't send too
many emails, personalize, continually test/optimize
Question:
What are three goals for a Facebook ad campaign?
Answer:
awareness, consideration, conversion
Question:
What is a Facebook pixel?
Answer:
unique code to add to your website's html for tracking user activity
(Latest Update ) Digital
Marketing | Questions & Answers |
Grade A | 100% Correct - Georgia
Tech
Question:
What marketing strategy has the highest conversion rate?
Answer:
email marketing
Question:
At what stage in the customer journey should you use email marketing?
Answer:
all stages (earn/keep trust, build brand awareness, drive sales, retention,
build/maintain loyalty, etc.)
,Question:
What are 4 key email types?
Answer:
transactional (thank you, delivery)
newsletter
promotion/special offer
new product/service announcement
Question:
What are ESPs and what are their benefits?
Answer:
email service providers (i.e. mailchimp), good for tracking, segmenting,
testing, dynamic personalization, cross-platform compatibility
Question:
What is the optimal length for an email subject line?
Answer:
no more than 15 characters
, Question:
What are some ways to build a database for email marketing?
Answer:
buy a dataset, satisfaction surveys, trade shows, promotions, at sale
Question:
What are email marketing best practices?
Answer:
welcome email, respect privacy, make it easy to unsubscribe, don't send too
many emails, personalize, continually test/optimize
Question:
What are three goals for a Facebook ad campaign?
Answer:
awareness, consideration, conversion
Question:
What is a Facebook pixel?
Answer:
unique code to add to your website's html for tracking user activity
