TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
, B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The aexpanded aview aof aconsumer abehaviour arecognizes athat athe aconsumption aprocess
aincludes aissues athat ainfluence aconsumers abefore, aduring, aand aafter aa apurchase ais amade.
ANSWER: a TRUE
Type: aTF Page aRef:
a3 aSkill: a Concept
Objective: a L1-01 aConsumer abehaviour ais aa aprocess.
9) List athe athree astages aof athe aconsumption aprocess, aindicating afor aeach astage asome aof athe
aissues aof aconcern ato athe aconsumer aas awell aas ato athe amarketer.
ANSWER: a Pre-purchase astage:
Consumer aconcerns: aHow adoes athe aconsumer adecide aif aa aproduct ais aneeded? aWhat aare athe
abest asources afor ainformation ato alearn amore aabout aalternative achoices?
Marketers' aconcerns: aHow aare aconsumer aattitudes aformed aor achanged? aWhat acues ado
aconsumers ause ato ainfer awhich aproducts aare asuperior ato aothers?
Purchase astage:
Consumer aconcerns: aIs aacquiring aa aproduct aa astressful aor apleasant aexperience? aWhat adoes athe
apurchase asay aabout athe aconsumer?
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
, B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The aexpanded aview aof aconsumer abehaviour arecognizes athat athe aconsumption aprocess
aincludes aissues athat ainfluence aconsumers abefore, aduring, aand aafter aa apurchase ais amade.
ANSWER: a TRUE
Type: aTF Page aRef:
a3 aSkill: a Concept
Objective: a L1-01 aConsumer abehaviour ais aa aprocess.
9) List athe athree astages aof athe aconsumption aprocess, aindicating afor aeach astage asome aof athe
aissues aof aconcern ato athe aconsumer aas awell aas ato athe amarketer.
ANSWER: a Pre-purchase astage:
Consumer aconcerns: aHow adoes athe aconsumer adecide aif aa aproduct ais aneeded? aWhat aare athe
abest asources afor ainformation ato alearn amore aabout aalternative achoices?
Marketers' aconcerns: aHow aare aconsumer aattitudes aformed aor achanged? aWhat acues ado
aconsumers ause ato ainfer awhich aproducts aare asuperior ato aothers?
Purchase astage:
Consumer aconcerns: aIs aacquiring aa aproduct aa astressful aor apleasant aexperience? aWhat adoes athe
apurchase asay aabout athe aconsumer?
