COM2602
Assignment 01
Semester 2 2025
Due September 2025
, COM2602
Assignment 01
Semester 2 2025
Due September 2025
Contents
INTRODUCTION ............................................................................................................. 2
QUESTION 1: COMMUNICATION AND THE ORGANISATION .................................. 2
1.1 Identify and discuss six (6) communication fields (Barker & Angelopulo, 2013). ... 2
QUESTION 2: THE RATIONALE FOR INTEGRATING ORGANISATIONS'
COMMUNICATION ...................................................................................................... 5
2.1 The relationship between strategy and communication is deemed necessary.
Explain how organisational communication can be used to support and develop an
organisation’s strategy (Barker & Angelopulo, 2013). (20 marks) ................................ 5
QUESTION 3: COMMUNICATION INTEGRATION PROCESSES .............................. 7
3.1 Use practical examples to describe each of the four (4) methods of managing
communication integration. .......................................................................................... 7
3.2 Name and describe the main characteristics of Van Riel’s three methods of
integrating corporate identity. ....................................................................................... 8
QUESTION 4: INTEGRATED COMMUNICATION MEASUREMENT .......................... 9
4.1 The integrated marketing (IM) audit and the stakeholder relationship audit are
both valuable in evaluating an organisation’s relationship-building efforts. .................. 9
4.2 Role and Responsibilities as a Multi-skilled Integrated Communicator ................ 10
CONCLUSION .............................................................................................................. 11
REFERENCES .............................................................................................................. 12
Assignment 01
Semester 2 2025
Due September 2025
, COM2602
Assignment 01
Semester 2 2025
Due September 2025
Contents
INTRODUCTION ............................................................................................................. 2
QUESTION 1: COMMUNICATION AND THE ORGANISATION .................................. 2
1.1 Identify and discuss six (6) communication fields (Barker & Angelopulo, 2013). ... 2
QUESTION 2: THE RATIONALE FOR INTEGRATING ORGANISATIONS'
COMMUNICATION ...................................................................................................... 5
2.1 The relationship between strategy and communication is deemed necessary.
Explain how organisational communication can be used to support and develop an
organisation’s strategy (Barker & Angelopulo, 2013). (20 marks) ................................ 5
QUESTION 3: COMMUNICATION INTEGRATION PROCESSES .............................. 7
3.1 Use practical examples to describe each of the four (4) methods of managing
communication integration. .......................................................................................... 7
3.2 Name and describe the main characteristics of Van Riel’s three methods of
integrating corporate identity. ....................................................................................... 8
QUESTION 4: INTEGRATED COMMUNICATION MEASUREMENT .......................... 9
4.1 The integrated marketing (IM) audit and the stakeholder relationship audit are
both valuable in evaluating an organisation’s relationship-building efforts. .................. 9
4.2 Role and Responsibilities as a Multi-skilled Integrated Communicator ................ 10
CONCLUSION .............................................................................................................. 11
REFERENCES .............................................................................................................. 12
