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Test Bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd edition by Chuck Hemann, Chapter 1-15 |All Chapters

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Test Bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd edition by Chuck Hemann, Chapter 1-15 |All Chapters

Institution
Analytics, 2nd Edition
Course
Analytics, 2nd Edition











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Institution
Analytics, 2nd Edition
Course
Analytics, 2nd Edition

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Uploaded on
August 28, 2025
Number of pages
45
Written in
2025/2026
Type
Exam (elaborations)
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mobile platforms are being used most often and where does my mobile traffic come
from.

9. Social Analytics tools integrate with other analytics tools better than ever. Those
integrations allow brands to answer many different sorts of questions. Choose the two
questions below that are the most common for most companies.
a. Learn which brand content social visitors engaged with most and what visitors
are sharing most
b. Segment and measure the performance of individual social media campaigns
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c. Identify the sentiment that consumers have toward your brand
d. Learn which search words consumers are using most often
e. Learn who the individuals are that are coming to your site most often
Correct Answer: The correct two responses are A and B. In the chapter we outline six
key questions that companies can use when integrating social with other digital data
sources.
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10. According to the most recent user data from Facebook, the company has only about 1.5
billion users who access the platform. Please select whether this statement is true or
false.
a. True
b. False
Correct Answer: The correct answer is B. Facebook has over 2 billion users as of the
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