COM3705
Assignment 01
Semester 2 2025
Due Year 2025
, COM3705
Assignment 01
Semester 2 2025
Due Year 2025
QUESTION 1
QuantumElectronics.com is an online retail shop that supplies business and home
electronic gadgets. QuantumElectronics.com, which uses e-commerce as its main
platform, has the potential to have its products exposed to global customers; and has
recently explored some of the best marketing communication tools to promote its
products.
1.1 Explain how the four Cs of marketing as adapted from the four Ps of marketing can
be used as a central approach for QuantumElectronics? (10)
The four Cs of marketing—Consumer Wants and Needs, Cost to Satisfy, Convenience
to Buy, and Communication with Consumers—represent a customer-oriented
adaptation of the traditional four Ps (Product, Price, Place, Promotion). This model
emphasizes customer experience and engagement, making it particularly suitable for an
e-commerce platform like QuantumElectronics.com, which caters to both business
and home users globally.
1. Consumer Wants and Needs (adapted from Product):
QuantumElectronics should shift from a product-focused view to a customer-problem-
solving approach. Beyond selling gadgets, the company must provide solutions that
enhance customers’ productivity, entertainment, or business efficiency. Through
website analytics, AI-driven insights, and customer feedback mechanisms, the company
Assignment 01
Semester 2 2025
Due Year 2025
, COM3705
Assignment 01
Semester 2 2025
Due Year 2025
QUESTION 1
QuantumElectronics.com is an online retail shop that supplies business and home
electronic gadgets. QuantumElectronics.com, which uses e-commerce as its main
platform, has the potential to have its products exposed to global customers; and has
recently explored some of the best marketing communication tools to promote its
products.
1.1 Explain how the four Cs of marketing as adapted from the four Ps of marketing can
be used as a central approach for QuantumElectronics? (10)
The four Cs of marketing—Consumer Wants and Needs, Cost to Satisfy, Convenience
to Buy, and Communication with Consumers—represent a customer-oriented
adaptation of the traditional four Ps (Product, Price, Place, Promotion). This model
emphasizes customer experience and engagement, making it particularly suitable for an
e-commerce platform like QuantumElectronics.com, which caters to both business
and home users globally.
1. Consumer Wants and Needs (adapted from Product):
QuantumElectronics should shift from a product-focused view to a customer-problem-
solving approach. Beyond selling gadgets, the company must provide solutions that
enhance customers’ productivity, entertainment, or business efficiency. Through
website analytics, AI-driven insights, and customer feedback mechanisms, the company
