MAR 3023 FSU BRADY EXAM 2 STUDY
GUIDE 2025/2026 ACCURATE QUESTIONS
AND CORRECT DETAILED ANSWERS WITH
RATIONALES || 100% GUARANTEED PASS
<BRAND NEW VERSION>
1. One or more specific groups of potential consumers toward which an
organization directs its marketing program is a: a. - ANSWER ✓ target
market
2. Alice has just given birth to her first child. She needs baby products such as
a crib, a changing table, diapers, a car seat, and a stroller. Marketers are
trying to contact Alice because she and other new mothers have similar
needs. This is an example of _______. a. - ANSWER ✓ a market segment
3. All powder laundry detergent is packaged in small 2 oz. packets so it will be
more affordable for low-income consumers. All detergent convenience
packets are small enough to be sold in vending machines to make them
handy for students on a tight budget living on campus. This is an example of
_______. a. - ANSWER ✓ income segmentation
4. Grocery stores in West Texas carry a complete selection of canned Asian
foods, freshly made sushi, and Asian spices. Because of the large Asian
population, grocery stores want to carry products that their customers like.
This is an example of _______. b. - ANSWER ✓ ethnic segmentation
5. In the context of business products, which of the following is a difference
between major equipment and accessory equipment? - ANSWER ✓ Major
equipment is depreciated over time, whereas accessory equipment is charged
as an expense in the year it is purchased.
,6. Which of the following statements is true of relationship marketing? -
ANSWER ✓ Relationship marketing has become more important than
before because competition has becoming more intense.
7. At Magnira Corp., a company that manufactures fruit preserves, fruits of
excellent quality are used to make jams, jellies, and marmalades. In this
scenario, the fruits are examples of __________. - ANSWER ✓ raw
materials
8. Which of the following is a difference between supplies and business
services? - ANSWER ✓ Supplied are consumable items, whereas business
services are expense items.
9. Which of the following is a similarity between raw materials and component
parts? - ANSWER ✓ both become part of a final product
10.Seth, an Administrative Manager at Seal Inc., is asked to purchase ten
printers for the firm's office. He contacts a sales representative at Myro
Distributors Inc. and places an order for ten printers. Myro Distributors Inc.
purchases the printers from Ink Corp., a wholesaler, and delivers them to
Seth at his office. In this scenario, Myro Distributors Inc. is most likely to be
a(n) _________. - ANSWER ✓ retailer
11.Vactin Corp., a construction company, buys ten truckloads of cement for its
new project. Given this information, the cement bought is an example of
a(n) _________. - ANSWER ✓ industrial product
12.Core Product Benefits - ANSWER ✓ basic level of benefits that the product
has to offer to fit into the product category (ex. drill must drill holes)
13.Expected Product Benefits - ANSWER ✓ beyond the core benefits that
consumers expect from the product (ex. durability, warranty, reliability, fair
price, etc)
14.Augmented Product Benefits - ANSWER ✓ beyond what customer expects
& thus beyond what the competition provides (ex. replacing a 30 year old
drill, Ford app)
,15.Product Features - ANSWER ✓ aspects that are built in to the product (ex.
racquet is made of tungsten)
16.Product Benefits - ANSWER ✓ what the product does and what people get
out of it (ex. tungsten adds power + strength)
17.Product - ANSWER ✓ a good, service, or idea consisting of a bundle of
tangible (ex. drilled holes) and intangible benefits (ex. improved self-
concept & brand-name image)
18.Product Item - ANSWER ✓ specific product identified by an ordering code
(SKU: Stock-keeping Unit)
19.Product Line - ANSWER ✓ group of closely related product items. Exists
within an organization (ex. Black & Decker's power tools, Big Mac/Mac
Jr./Grand Mac)
20.Product Mix - ANSWER ✓ set of product lines sold by a company (ex.
Campbell's includes soup lines, Prego, V8, etc)
21.Product Life Cycle - ANSWER ✓ describes the life of a typical product over
four stages (Introduction, Growth, Maturity, & Decline)
22.Introduction Stage of the PLC - ANSWER ✓ slow growth as market comes
to accept the product. Few suppliers. Focus on promotion + building
awareness.
23.Primary Demand - ANSWER ✓ desire for product class rather than specific
brand, Stimulated in the Introduction stage of the PLC
24.Skimming Strategy - ANSWER ✓ firm sets a high initial price to help
recover development costs. Works because customers are more price-
insensitive up front
25.Penetration Pricing Strategy - ANSWER ✓ firm sets a low initial price to
build unit volume and gain market share
, 26.Growth Stage of the PLC - ANSWER ✓ rapid growth as competitors enter
the market. Focus on widespread distribution to establish brand before
competitors can.
27.Selective Demand - ANSWER ✓ preference for a specific brand.
Advertising shifts to this during the growth stage of the PLC.
28.Maturity Stage of the PLC - ANSWER ✓ slowing of growth. Competitive
shakeout (some competitors leave the market + invest money elsewhere).
Focus on making product variations to battle competition & gain + retain as
much of the market as possible.
29.Decline Stage of the PLC - ANSWER ✓ sharp decrease in sales. Can lead to
product deletion or harvesting.
30.Harvesting - ANSWER ✓ company retains the product but reduces
marketing costs. Strategy used during decline stage rather than product
deletion.
31.Fad Product - ANSWER ✓ short-lived product whose PLC quickly peaks
and then rapidly decreases. (ex. Beanie Babies, Tamagotchis, etc)
32.Product Class Life Cycle - ANSWER ✓ entire product category or industry
(ex. automobile tires)
33.Product Form Life Cycle - ANSWER ✓ product forms within the class.
Usually driven by technology and consumer tastes (ex. steel-belted radial
tires vs. non-inflatable tires vs. low-profile tires, condensed soups vs. ready-
to-eat soups)
34.Brand Product Life Cycle - ANSWER ✓ specific brands within a product
form. Brand Managers are in control of this level of the PLC (ex. Goodyear
tires)
35.Four Ways to Extend the PLC - ANSWER ✓ Market Penetration, Market
Development, Product Modification, Product Repositioning
GUIDE 2025/2026 ACCURATE QUESTIONS
AND CORRECT DETAILED ANSWERS WITH
RATIONALES || 100% GUARANTEED PASS
<BRAND NEW VERSION>
1. One or more specific groups of potential consumers toward which an
organization directs its marketing program is a: a. - ANSWER ✓ target
market
2. Alice has just given birth to her first child. She needs baby products such as
a crib, a changing table, diapers, a car seat, and a stroller. Marketers are
trying to contact Alice because she and other new mothers have similar
needs. This is an example of _______. a. - ANSWER ✓ a market segment
3. All powder laundry detergent is packaged in small 2 oz. packets so it will be
more affordable for low-income consumers. All detergent convenience
packets are small enough to be sold in vending machines to make them
handy for students on a tight budget living on campus. This is an example of
_______. a. - ANSWER ✓ income segmentation
4. Grocery stores in West Texas carry a complete selection of canned Asian
foods, freshly made sushi, and Asian spices. Because of the large Asian
population, grocery stores want to carry products that their customers like.
This is an example of _______. b. - ANSWER ✓ ethnic segmentation
5. In the context of business products, which of the following is a difference
between major equipment and accessory equipment? - ANSWER ✓ Major
equipment is depreciated over time, whereas accessory equipment is charged
as an expense in the year it is purchased.
,6. Which of the following statements is true of relationship marketing? -
ANSWER ✓ Relationship marketing has become more important than
before because competition has becoming more intense.
7. At Magnira Corp., a company that manufactures fruit preserves, fruits of
excellent quality are used to make jams, jellies, and marmalades. In this
scenario, the fruits are examples of __________. - ANSWER ✓ raw
materials
8. Which of the following is a difference between supplies and business
services? - ANSWER ✓ Supplied are consumable items, whereas business
services are expense items.
9. Which of the following is a similarity between raw materials and component
parts? - ANSWER ✓ both become part of a final product
10.Seth, an Administrative Manager at Seal Inc., is asked to purchase ten
printers for the firm's office. He contacts a sales representative at Myro
Distributors Inc. and places an order for ten printers. Myro Distributors Inc.
purchases the printers from Ink Corp., a wholesaler, and delivers them to
Seth at his office. In this scenario, Myro Distributors Inc. is most likely to be
a(n) _________. - ANSWER ✓ retailer
11.Vactin Corp., a construction company, buys ten truckloads of cement for its
new project. Given this information, the cement bought is an example of
a(n) _________. - ANSWER ✓ industrial product
12.Core Product Benefits - ANSWER ✓ basic level of benefits that the product
has to offer to fit into the product category (ex. drill must drill holes)
13.Expected Product Benefits - ANSWER ✓ beyond the core benefits that
consumers expect from the product (ex. durability, warranty, reliability, fair
price, etc)
14.Augmented Product Benefits - ANSWER ✓ beyond what customer expects
& thus beyond what the competition provides (ex. replacing a 30 year old
drill, Ford app)
,15.Product Features - ANSWER ✓ aspects that are built in to the product (ex.
racquet is made of tungsten)
16.Product Benefits - ANSWER ✓ what the product does and what people get
out of it (ex. tungsten adds power + strength)
17.Product - ANSWER ✓ a good, service, or idea consisting of a bundle of
tangible (ex. drilled holes) and intangible benefits (ex. improved self-
concept & brand-name image)
18.Product Item - ANSWER ✓ specific product identified by an ordering code
(SKU: Stock-keeping Unit)
19.Product Line - ANSWER ✓ group of closely related product items. Exists
within an organization (ex. Black & Decker's power tools, Big Mac/Mac
Jr./Grand Mac)
20.Product Mix - ANSWER ✓ set of product lines sold by a company (ex.
Campbell's includes soup lines, Prego, V8, etc)
21.Product Life Cycle - ANSWER ✓ describes the life of a typical product over
four stages (Introduction, Growth, Maturity, & Decline)
22.Introduction Stage of the PLC - ANSWER ✓ slow growth as market comes
to accept the product. Few suppliers. Focus on promotion + building
awareness.
23.Primary Demand - ANSWER ✓ desire for product class rather than specific
brand, Stimulated in the Introduction stage of the PLC
24.Skimming Strategy - ANSWER ✓ firm sets a high initial price to help
recover development costs. Works because customers are more price-
insensitive up front
25.Penetration Pricing Strategy - ANSWER ✓ firm sets a low initial price to
build unit volume and gain market share
, 26.Growth Stage of the PLC - ANSWER ✓ rapid growth as competitors enter
the market. Focus on widespread distribution to establish brand before
competitors can.
27.Selective Demand - ANSWER ✓ preference for a specific brand.
Advertising shifts to this during the growth stage of the PLC.
28.Maturity Stage of the PLC - ANSWER ✓ slowing of growth. Competitive
shakeout (some competitors leave the market + invest money elsewhere).
Focus on making product variations to battle competition & gain + retain as
much of the market as possible.
29.Decline Stage of the PLC - ANSWER ✓ sharp decrease in sales. Can lead to
product deletion or harvesting.
30.Harvesting - ANSWER ✓ company retains the product but reduces
marketing costs. Strategy used during decline stage rather than product
deletion.
31.Fad Product - ANSWER ✓ short-lived product whose PLC quickly peaks
and then rapidly decreases. (ex. Beanie Babies, Tamagotchis, etc)
32.Product Class Life Cycle - ANSWER ✓ entire product category or industry
(ex. automobile tires)
33.Product Form Life Cycle - ANSWER ✓ product forms within the class.
Usually driven by technology and consumer tastes (ex. steel-belted radial
tires vs. non-inflatable tires vs. low-profile tires, condensed soups vs. ready-
to-eat soups)
34.Brand Product Life Cycle - ANSWER ✓ specific brands within a product
form. Brand Managers are in control of this level of the PLC (ex. Goodyear
tires)
35.Four Ways to Extend the PLC - ANSWER ✓ Market Penetration, Market
Development, Product Modification, Product Repositioning
