2026) Advanced Health Promotion & Disease
Prevention | Questions and Answers | Grade A
| 100% Correct. Regis
1. Which one of the following would represent an instance of when to
use paid media as a tactical approach?: when a message must reach a
particular audience at a particular time
2. The cost of a television advertisement is directly related to which of
the following?: population size, viewership, market location
3. Paid media channels usually have which of the following
characteristic?: Their audiences are often not necessarily seeking the
message.
4. What is the worst outcome for an organization when using
advertorial content?: Advertorials can be seen as deceitful.
1
, 5. To ensure successful coverage in news media, it is important that PR
practitioners work to build mutually beneficial relationships with which
of the following?: media outlet gatekeepers
6. What is the essence of media relations work?: PR practitioners
communicating with journalists
7. According to the text, publicity is information provided by an
outside source that is used by media because the information has ______.:
news value
8. Successful practitioners using shared media will post information on
the organization's site only when ______.: they have planned content
relevant to a campaign
9. The best example of using owned media versus other forms in the
PESO model is which one of the following?: Owned media offers the
greatest amount of content control.
10. Collateral materials run the risk of which one of the following?: too
much content
11. In the implementation phase, estimating costs is made easier when
practitioners do which of the following?: work closely with vendors