SMPA 1050 exam #1 questions with
verified answers
Geographic Markets - correct answer ✔✔National, Regional, and Local
What kinds of media organizations does the national market include? - correct answer
✔✔Broadcast Networks, Cable Networks, and Satellite Networks
What kinds of media organizations does the regional market include? - correct answer
✔✔Syndication
What is Syndication - correct answer ✔✔Syndication is a way of selling programs. Programs are
sold to individual broadcast stations or cable networks.
What is first-run syndication? - correct answer ✔✔When programs are specifically for
syndication. For example, Oprah and many game shows.
What is off-network syndication? - correct answer ✔✔When a program was run on a network
first and is sold in re-run to individual broadcast stations and cable networks.
What kinds of media organizations does the local market include? - correct answer
✔✔Broadcast stations and Cable Systems
Local Market - correct answer ✔✔When signals cover an area such as Washington DC, Boston,
or Chicago
, What are the differences between broadcast, cable, and satellite? - correct answer ✔✔The way
a signal is sent and how the service is regulated
Broadcasting - correct answer ✔✔uses airwaves (electromagnetic spectrum) to send programs
from a tower to people's homes. Broadcasters use designated frequencies to send signals.
Cable - correct answer ✔✔uses physical connections to send programs directly to subscriber
homes
Satellite - correct answer ✔✔uses the spectrum, but the signal is sent from a geosynchronous
satellite. Programs are sent to the satellite and go to homes from there. Satellite can also be
used to get programs from the producer to the exhibitor (HBO).
Media Organization - correct answer ✔✔Any organization that produces, distributes, or exhibits
programs. Examples are: National networks, Cable networks, Syndicators, and Local Broadcast
stations/Cable systems.
National Networks - correct answer ✔✔are program providers. Includes broadcast, cable, and
internet
Broadcast Networks - correct answer ✔✔They are networks one would have without
subscribing to cable. For example: ABC, CBS, NBC, FOX, and CW.
Cable Networks. - correct answer ✔✔These are program providers you can watch f you
subscribe to cable. Advertiser-supported: ESPN, TNT, USA, MTV, SPIKE, and Lifetime. Subscriber-
supported: HBO, showtime.
Syndicator - correct answer ✔✔An organization that sells programs to individual broadcast
stations or cable networks. It can be a specialized department within a network. Or it could be
an organization that only syndicates programs.
verified answers
Geographic Markets - correct answer ✔✔National, Regional, and Local
What kinds of media organizations does the national market include? - correct answer
✔✔Broadcast Networks, Cable Networks, and Satellite Networks
What kinds of media organizations does the regional market include? - correct answer
✔✔Syndication
What is Syndication - correct answer ✔✔Syndication is a way of selling programs. Programs are
sold to individual broadcast stations or cable networks.
What is first-run syndication? - correct answer ✔✔When programs are specifically for
syndication. For example, Oprah and many game shows.
What is off-network syndication? - correct answer ✔✔When a program was run on a network
first and is sold in re-run to individual broadcast stations and cable networks.
What kinds of media organizations does the local market include? - correct answer
✔✔Broadcast stations and Cable Systems
Local Market - correct answer ✔✔When signals cover an area such as Washington DC, Boston,
or Chicago
, What are the differences between broadcast, cable, and satellite? - correct answer ✔✔The way
a signal is sent and how the service is regulated
Broadcasting - correct answer ✔✔uses airwaves (electromagnetic spectrum) to send programs
from a tower to people's homes. Broadcasters use designated frequencies to send signals.
Cable - correct answer ✔✔uses physical connections to send programs directly to subscriber
homes
Satellite - correct answer ✔✔uses the spectrum, but the signal is sent from a geosynchronous
satellite. Programs are sent to the satellite and go to homes from there. Satellite can also be
used to get programs from the producer to the exhibitor (HBO).
Media Organization - correct answer ✔✔Any organization that produces, distributes, or exhibits
programs. Examples are: National networks, Cable networks, Syndicators, and Local Broadcast
stations/Cable systems.
National Networks - correct answer ✔✔are program providers. Includes broadcast, cable, and
internet
Broadcast Networks - correct answer ✔✔They are networks one would have without
subscribing to cable. For example: ABC, CBS, NBC, FOX, and CW.
Cable Networks. - correct answer ✔✔These are program providers you can watch f you
subscribe to cable. Advertiser-supported: ESPN, TNT, USA, MTV, SPIKE, and Lifetime. Subscriber-
supported: HBO, showtime.
Syndicator - correct answer ✔✔An organization that sells programs to individual broadcast
stations or cable networks. It can be a specialized department within a network. Or it could be
an organization that only syndicates programs.
