A digital message is any message that is generated, stored, processed, and transmitted electronically by
computers using strings of positive and nonpositive binary code. - AnswersTrue
Which of the following identifies the three phases of the writing process? - AnswersPrewriting, drafting,
and revising
Which of the following represents positive business writing? - AnswersYou can participate in online
bidding when you submit your credit application.
The statement Every salesman who meets this year's quota will receive two additional vacation days
represents effective business writing. - AnswersFalse
Lauren and Charlie are in the first phase of the writing process as they prepare a formal report for a
client. In this phase they should __________. - Answersanalyze the audience and determine the purpose
of the message
You can establish a professional yet conversational tone in business messages by __________. -
Answersusing familiar words and pronouns such as I and you
The communication process begins when the receiver provides nonverbal or verbal feedback to the
sender. - AnswersFalse
Translating a message from its symbol form into meaning involves _________. - Answersdecoding
Lindsay is creating a property description for a new real estate brochure. To make her brochure
effective, Lindsay should anticipate her audience by __________. - Answersconsidering what the readers
are like and how they will react to the message
Business messages are most effective when they convey an informal, conversational tone instead of a
formal, pretentious tone. - AnswersTrue
The first step in composing a message is to identify its purpose. - AnswersTrue
Writers who put themselves in the receiver's shoes to focus a message on audience benefits are using
the skill of __________. - Answersempathy
The three phases of the writing process must be followed in proper sequence to create successful
messages. - AnswersFalse
The primary purposes of business writing are typically to inform and persuade; a common secondary
purpose is to __________. - AnswersPromote Goodwill
Cherrie must determine the channel for an important business message. Channel in this case can best
be defined as the __________. - Answersmedium through which the message is sent