WGU D378 DIGITAL MARKETING SCIENCE - D378 KEY QUESTIONS WITH VERIFIED ANSWERS (EXPERTLY VERIFIED ANSWERS) 2025 / 2026 LATEST UPDATE / 100% GURANTEED PASS

WGU D378 DIGITAL MARKETING SCIENCE - D378 KEY
QUESTIONS WITH VERIFIED ANSWERS (EXPERTLY
VERIFIED ANSWERS) LATEST UPDATE /
100% GURANTEED PASS
Steps In Consideration (Buyers Journey)

ANS: Search, Email, Social Media Ads, Paid Content, Blogs, Video



Steps In Purchase (Buyers Journey)

ANS: App Purchase, Store Purchase, Online Purchase



Steps In Advocacy (Buyers Journey)

ANS: Forums, Social Media Mentions, Surveys, Reviews, Testimonials



Steps In Loyalty (Buyers Journey)

ANS: Customer Support, Rewards Program, Newsletter/Blog Subsciber



Steps In Awareness(Buyers Journey)

ANS: Pr, Outdoor Ads, Print Ads, Online Ads, Radio/Tv, Word Of Mouth



Marketing Iterative Process

ANS: Plan, Do, Check, Act

, Purpose Of Buyers Journey

ANS: Analyzing The Buyer's Journey Helps Companies Understand The Touchpoints At Which Buyers
Engage, Making It Possible To Tailor Those Touchpoints To Better Engage Buyers Throughout The
Journey.




Purpose Of Buyer Personas

ANS: Buyer Personas, Also Referred To As Customer Personas, Help Marketers Clearly Define Specific
Customer Segments By Creating Fictionalized, But Reality-Based, Profiles Of Typical Customers In A
Segment.




Which Benefit Can Be Obtained By Performing A Swot Analysis While Building A Digital Marketing
Strategy?

ANS: Understanding The Competitive Environment And How To Utilize Available Resources



Which Stage Of A Digital Marketing Strategy Involves Launching Campaigns And Engaging Customers
Through Social Media?

ANS: Execute



Which Two Actions Are A Part Of The Measuring Stage Of Building A Digital Marketing Strategy?

ANS: Analyzing Website Traffic, Calculating Return On Investment (Roi)



(T/F) In The Research Stage Of Developing A Digital Marketing Plan, Search Engine Optimization (Seo)
Audits Are Necessary Due To Changes In Algorithms.

ANS: True