NRF Customer Service and Sales
Fundamentals Vocabulary Review questions
and answers 2025/2026
Social Cue - answerDecision-making based on the suggestion or preference of a friend, colleague, or
family member.
Wholesaler - answerBuys large quantities of products directly from the manufacturer, breaks them into
smaller units, and sells the smaller units to retailers.
Multichannel - answerRetail operations offering customer transactions through multiple connected
channels.
Off-Price Retailers - answerOffer brand-name merchandise at a discount; the merchandise typically
consists of excess inventory, closeouts, and irregular items.
Commercial Cue - answerAdvertising message that impacts purchase decisions.
Comparison Shopper - answerThe customer who spends time searching for the best price or deal on the
item he/she is looking to purchase.
E-Commerce - answerBuying and selling through the internet via an electronic device.
Supercenters - answerThese stores typically combine a supermarket and a department store, resulting
in a gigantic retail facility that carries an enormous range of products, from apparel to groceries to
automotive supplies, all under one roof.
Omnichannel - answerSimilar to multichannel retailing, but with a focus on creating a seamless
customer experience through any and all channels.
Physical Cue - answerA physical need such as hunger or thirst that drives behavior.
, Demograhics - answerQuantifiable information about a customer, such as household size, income,
education, occupation, and place of residence.
Closeout Stores - answerOff-price store that offers an assortment of brand-name merchandise at
significantly lower prices than the manufacturer's retail price.
Diverse Shopper - answerThis buyer is hard to predict or understand. He/she shops in many different
places and is not obviously influenced by any one retail element.
Retailer - answerReceives, stores, displays, and sells the product to customers.
Distribution Channel - answerThe chain of businesses through which a good or service passes until it
reaches the end consumer.
Wholesale Clubs - answerWholesalers who sell products in bulk directly to consumers; typically require a
membership.
Corporate Chain - answerA company that operates multiple stores under common ownership and
usually has centralized decision-making.
Follower - answerThis customer usually waits to see what the latest trends will be and is reluctant to try
new products until friends have done so and have reported on them.
Convenience Stores - answerThese stores aim to provide their customers with a convenient shopping
experience; they are easily accessible and small in size with quick shopping and easy checkout.
Franchise - answerThe license granted to another party to market a company's goods or services in a
particular territory.
Specialty Stores - answerThis segment focused on deep but narrow assortment with a high level of
customer service.
Fundamentals Vocabulary Review questions
and answers 2025/2026
Social Cue - answerDecision-making based on the suggestion or preference of a friend, colleague, or
family member.
Wholesaler - answerBuys large quantities of products directly from the manufacturer, breaks them into
smaller units, and sells the smaller units to retailers.
Multichannel - answerRetail operations offering customer transactions through multiple connected
channels.
Off-Price Retailers - answerOffer brand-name merchandise at a discount; the merchandise typically
consists of excess inventory, closeouts, and irregular items.
Commercial Cue - answerAdvertising message that impacts purchase decisions.
Comparison Shopper - answerThe customer who spends time searching for the best price or deal on the
item he/she is looking to purchase.
E-Commerce - answerBuying and selling through the internet via an electronic device.
Supercenters - answerThese stores typically combine a supermarket and a department store, resulting
in a gigantic retail facility that carries an enormous range of products, from apparel to groceries to
automotive supplies, all under one roof.
Omnichannel - answerSimilar to multichannel retailing, but with a focus on creating a seamless
customer experience through any and all channels.
Physical Cue - answerA physical need such as hunger or thirst that drives behavior.
, Demograhics - answerQuantifiable information about a customer, such as household size, income,
education, occupation, and place of residence.
Closeout Stores - answerOff-price store that offers an assortment of brand-name merchandise at
significantly lower prices than the manufacturer's retail price.
Diverse Shopper - answerThis buyer is hard to predict or understand. He/she shops in many different
places and is not obviously influenced by any one retail element.
Retailer - answerReceives, stores, displays, and sells the product to customers.
Distribution Channel - answerThe chain of businesses through which a good or service passes until it
reaches the end consumer.
Wholesale Clubs - answerWholesalers who sell products in bulk directly to consumers; typically require a
membership.
Corporate Chain - answerA company that operates multiple stores under common ownership and
usually has centralized decision-making.
Follower - answerThis customer usually waits to see what the latest trends will be and is reluctant to try
new products until friends have done so and have reported on them.
Convenience Stores - answerThese stores aim to provide their customers with a convenient shopping
experience; they are easily accessible and small in size with quick shopping and easy checkout.
Franchise - answerThe license granted to another party to market a company's goods or services in a
particular territory.
Specialty Stores - answerThis segment focused on deep but narrow assortment with a high level of
customer service.
