ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!
This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed during the lectures have received extra attention and are explained extensively. Note: the extra mandatory articles (not covered in the book) are not part of this summary. ISBN for the book: 1-292-09314-5 and 978-1-292-09134-7