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an integrated system of learned beliefs,
values, attitudes, and behaviors that a
Define culture
group accepts and passes along from
older to newer members
members of these cultures are integrat-
ed into an in-group that protects them
throughout their lives. Examples: Latin
Describe collectivist cultures american and asian countries have most
collectivist cultures and use "We" and
"our", whereas america and western
countries use "I" and "my"
the study of persuasion in its various
Define rhetoric forms; this helps develop critical thinking
skills
What are good reasons to study public
Affects culture and individuals
speaking?
represents communication as a process
in which speakers and listeners work to-
Be able to describe and example of the gether to create mutual meanings. Ex-
transactional model of communication. ample: conversation with friend, speech
and debate, public speaking, speeches
in class
Fear or anxiety associated with either
What is communication apprehension?
real or anticipated communication
Invention: creating the speech
Disposition/arrangement: organizing
speech materials
What are the canons of rhetoric?
Style: choosing effective language
Memory: learning major ideas
Delivery: actually performing the speech
Describe the four different methods of
speech delivery and the situations when
each method is most beneficial.
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Memorized delivery is learning your
speech by heart and then reciting it, it is
risky because if you slip up in the mo-
ment it is hard to recover but it may be
useful when there are specific things you
need to include or if it's a short speech
Manuscript delivery is when you write out
a script and then read it to the audience
which can help you remember ideas but
it is more appropriate in formal talks not
classroom or work speeches
Impromptu delivery is when you speak
with little advanced preparation aka
winging it. It is not appropriate for class-
room setting but in the workplace of so-
cial events where you are asked to say
a few words about a topic it would be
helpful
Extemporanous delivery is preparing a
speech carefully in advance but choos-
ing the exact words in the moment, this
is best for classroom and workplace
speeches.
Show compassion and identify emotion-
What is empathy?
ally with others
a situation in which a difficult choice has
to be made between two courses of ac-
tion, either of which entails transgressing
a moral principle.
What is an ethical dilemma?
Example: Taking credit for others' work.
Offering a client a worse product for your
own profit. Utilizing inside knowledge for
your own profit.
When do you need to cite your source?