Test Bank For Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp ISBN; 9781337282659 All Chapters Fully Covered Complete Guide A+||NEWEST VERSION||.

TEST BANK @ax




Advertising, Promotion, and other aspects of Integrated Marketing
@ax @ax @ax @ax @ax @ax @ax




@ax Communications
by J. Craig Andrews, Terence A. Shimp
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10th Edition
@ax




FULL TEST BANK!!!
@ax @ax



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, Test Bank for Advertising, Promotion, and other aspects
of Integrated Marketing Communications, 10th Edition,
J. Craig Andrews, Terence A. Shim

Chapter 1— An Overview of Integrated Marketing
Communications

TRUE/FALSE

1. Marketing communications play an important role for all
companies.

ANS: T PTS: 1
2. According to a recent study, integrated marketing communications is seldom employed by business-to-
business marketers.

ANS: F PTS: 1

3. The marketing communications component of the marketing mix has decreased dramatically in
importance in recent decades.

ANS: F PTS: 1

4. Marketing and communications are virtually inseparable.

ANS: T PTS: 1

5. The use of marketing communications is not appropriate for organizations delivering not-for-profit
services.

ANS: F PTS: 1

6. Most marketing communications occur at the brand level.

ANS: T PTS: 1

7. The term brand is a convenient (and appropriate) label for describing any object of concerted
marketing efforts.

ANS: T PTS: 1

8. Brands perform a critical strategic role by providing a key means for differentiating one company’s
offering from competitive brands.

ANS: T PTS: 1

9. Many companies treat the various communication elements, such as advertising, sales promotions,
public relations, and so on, as virtually separate activities rather than integrated tools that work
together to achieve a common goal.




TestBanksAdept

, ANS: @ a x T PTS: @ a x 1

10. Interactive @axmarketing @axcommunications, @axor @axsimply @axIMC, @axis @axthe @axphilosophy @axand
@axpractice @axof @axcarefully @axcoordinating @axa @axbrand’s @axsundry @axmarketing @axcommunications

@axelements.




ANS: @ a x F PTS: @ a x 1
11. One @axreason @axfirms @axhave @axnot @axpracticed @axIMC @axis @axbecause @axdifferent @axunits @axwithin
@axorganizations @axhave @axspecialized @axin @axseparate @axaspects @axof @axmarketing

@axcommunications.




ANS: @ a x T PTS: @ a x 1

12. One @axreason @axfirms @axhave @axnot @axpracticed @axIMC @axis @axbecause @axoutside @axsuppliers, @axsuch @axas
@axadvertising, @axpublic @axrelations, @axand @axpromotion @axagencies, @axhave @axbeen @axreluctant @axto @axbroaden

@axtheir @axfunction @axbeyond @axthe @axone @axaspect @axof @axmarketing @axcommunications @axin @axwhich @axthey

@axhave @axdeveloped @axexpertise @axand @axbuilt @axtheir @axreputations.




ANS: @ a x T PTS: @ a x 1

13. In @axreality, @axIMC @axis @axlittle @axmore @axthan @axa @axmanagement @axfad @axthat @axis @axshort @axlived.

ANS: @ a x F PTS: @ a x 1

14. Novice @axmanagers @axare @axmore @axlikely @axthan @axexperienced @axmanagers @axto

practice @axIMC. @axANS: @ a x F
@ax PTS: @ a x 1

15. By @axclosely @axintegrating @axmultiple @axcommunication @axtools @axand @axmedia, @axbrand @axmanagers
@axachieve @axduplicity, @axwhich @axmeans @axmultiple @axmethods @axin @axcombination @axwith @axone @axanother

@axyield @axmore @axpositive @axcommunication @axresults @axthan @axdo @axthe @axtools @axused @axindividually.




ANS: @ a x F PTS: @ a x 1

16. The @axintegrated @axmarketing @axcommunication @axprocess @axstarts @axby @axdetermining @axthe @axstrengths
@axand @axweaknesses @axof @axthe @axmarketer.




ANS: @ a x F PTS: @ a x 1

17. The @axIMC @axapproach @axuses @axthe @ax“inside-out” @axapproach @axin @axidentifying @axcommunication @axvehicles.

ANS: @ a x F PTS: @ a x 1

18. The @axuse @axof @axintegrated @axmarketing @axcommunications @axis @axrestricted @axto @axthe @axmass @axmedia.

ANS: @ a x F PTS: @ a x 1

19. The @axterms @axtouch @axpoint @axand @axcontact @axare @axused @axinterchangeably @axto @axmean @axany @axmessage
@axmedium @axcapable @axof @axreaching @axtarget @axcustomers @axand @axpresenting @axthe @axbrand @axin @axa

@axfavorable @axlight.



ANS: @ a x T PTS: @ a x 1

20. Coordination @axof @axmessages @axand @axmedia @axis @axabsolutely @axcritical @axto @axachieving @axa @axstrong
@axand @axunified @axbrand @aximage @axand @axmoving @axconsumers @axto @axaction.




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, ANS: @ a x T PTS: @ a x 1




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