Summary
IM module 2 required readings summary
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Summary of the required readings for module 2 lecture & workshop. Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. 2016. Know your customers’ “jobs to be done.” Harvard Business Review, 94(9): 54–62; Hofstetter, R., Aryobsei, S., & Herrmann, A. 2018. Should you really produce what ...
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