TEST BANK For Consumer Behaviour: Buying,
b b b b bb
Having, and Being, Canadian Edition, 9th
b b b b b bb
b Edition, 2024 by Michael R. Solomon Chapters 1 -
b b b b b bb b b
b 15
By wickyaplus
b
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
b b b b b b b b
b Chapter 1 An Introduction to Consumer Behaviour
b b b b b b
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
b interests in music or clothing, how they spend their leisure time, and even their attitudes about
b b b b b b b b b b b b b b b
b social issues, to be able to categorize consumers according to their lifestyles. This sort of
b b b b b b b b b b b b b b
b information is called: b b
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
b b
Type: MC b Page Ref: 2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
b b b b b b b b b b b b b
b additional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
b ANSWER: A b
Type: MC b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
b b b b b b b b b b b b b b b b b
customers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b b
A) purchase issue. b
By wickyaplus
b
,B) demographic problem. b
C) prepurchase issue. b
D) post purchase issue.
b b
ANSWER: D
b b
Type: MC
b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
By wickyaplus
b
, By wickyaplus
b
b b b b bb
Having, and Being, Canadian Edition, 9th
b b b b b bb
b Edition, 2024 by Michael R. Solomon Chapters 1 -
b b b b b bb b b
b 15
By wickyaplus
b
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
b b b b b b b b
b Chapter 1 An Introduction to Consumer Behaviour
b b b b b b
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
b interests in music or clothing, how they spend their leisure time, and even their attitudes about
b b b b b b b b b b b b b b b
b social issues, to be able to categorize consumers according to their lifestyles. This sort of
b b b b b b b b b b b b b b
b information is called: b b
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
b b
Type: MC b Page Ref: 2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
b b b b b b b b b b b b b
b additional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
b ANSWER: A b
Type: MC b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
b b b b b b b b b b b b b b b b b
customers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b b
A) purchase issue. b
By wickyaplus
b
,B) demographic problem. b
C) prepurchase issue. b
D) post purchase issue.
b b
ANSWER: D
b b
Type: MC
b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
By wickyaplus
b
, By wickyaplus
b
