BUS 5112 Marketing Management Notes (GPA 4.0)
This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020.
Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment.
- Unit 1: Developing a marketing strategy
- Unit 2: Understanding customer behavior
- Unit 3: Developing a global brand strategy
- Unit 4: Marketing strategy over the product life cycle; new product development
- Unit 5: Pricing and sales promotion
- Unit 6: Communications
- Unit 7: Channels of distribution
- Unit 8: Customer relationship management