BUS 5112 Marketing Management Notes (GPA 4.0) - $4.98   Add to cart

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Class notes

BUS 5112 Marketing Management Notes (GPA 4.0)

This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Developing a marketing strategy - Unit 2: Understanding customer behavior - Unit 3: Developing a global brand strategy - Unit 4: Marketing strategy over the product life cycle; new product development - Unit 5: Pricing and sales promotion - Unit 6: Communications - Unit 7: Channels of distribution - Unit 8: Customer relationship management

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