Travel and Tourism Industry
ASTA - Answer- American Society of Travel Agents
Benefit - Answer- A positive result that a feature brings to a particular client
Business Travel - Answer- Or Corporate Travel- includes all trips that are purchased
by businesses and made for their purpose
Commission - Answer- a fee or percentage of a sale
Commodity - Answer- Something that varies little and has the same value
everywhere
Conference System - Answer- a system by which a group of suppliers controls the
sale of their product, appointing agents to sell it and establishing a standard contract
Demographic Segmentation - Answer- the process of categorizing people according
to characteristics such as age, sex, or marital status
Dependables - Answer- people who value familiarity and comfort who tend to visit
popular places/ and return to the same ones again and again
Distributor - Answer- A company that acts as a intermediary between suppliers and
travelers
Familiarization Trip - Answer- A trip offered to travel professionals at a reduced rate
so they can inspect hotels, restaurants, and sample area attractions and services
Feature - Answer- An inherent characteristic of a product or service
High Season - Answer- The season when rates and traffic peak
Hospitality Industry - Answer- supplies hotel accommodations and food and
beverage services
Incentive Travel - Answer- A prize or reward for employees usually for productivity or
sales performance
Leisure Travel - Answer- Travel done for pleasure (travel to visit family or friends
generally included.)
Low Season - Answer- The season when rates and traffic are at their lowest (value
season)