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What is the first step in creating an online business strategy? CORRECT ANSWERS
Identifying business goals
What is the purpose of the 'See, Think, Do, Care' framework? CORRECT ANSWERS
To help a business understand the customer journey online
Why is optimising customer touchpoints online beneficial for businesses? CORRECT
ANSWERS It provides customers with value every time they come into contact with a
brand, helping build trust
Once you've worked out your Unique Selling Point (USP), how would you use it in a
long-term online strategy? CORRECT ANSWERS Incorporate it within marketing
materials across all channels to help raise customer awareness
What type of information can KPIs provide? CORRECT ANSWERS Long-term
projections