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Stukent Digital Marketing Chapter 7 Quiz Questions and
Correct Detailed Answers (Verified Answers)
1. Advertisers on a display network can pay through each of the following methods
EXCEPT
a) CPM (cost per mille)
b) CPC (cost per click)
c) CPA (cost per acquisition)
d) flat fee
Ans: d) flat fee
2. The three broad methods of display ad targeting on Google's display network are
a) people, behavior, content
b) people, demographics, ad style
c) demographics, behavior, ad size
d) audiences, demographics, content
Ans: d) audiences, demographics, content
3. A website that sells wedding dresses targets ads to (1) women (2) ages 22 to 35
(3) actively searching for a wedding dress (4) with an interest in fashion (5) in the top
pg. 1
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10% of income (6) within the greater Denver area. What is a major downside of this
targeting?
a) The audience will be so small that the ads are not likely to generate a large volume
b) Some of those targeting methods cannot be combined on Google's ad network
c) Demographics like gender and age cannot be used to target ads
d) It is unethical to use income as a targeting method
Ans: a) The audience will be so small that the ads are not likely to generate a large
volume
4. An advertiser bids $10 CPM, achieves a 1% CTR and achieves a 5% conversion
rate. What would an equivalent CPA bid be for this advertiser be?
a) $10
b) $20
c) $100
d) $200
Ans: b) $20
5. Two advertisers achieve the same 1% CTR on their ads. Advertiser A bids $10
CPM while Advertiser B bids $1.50 CPC. Which advertiser will be awarded more
impressions from the ad network?
pg. 2
Stukent Digital Marketing Chapter 7 Quiz Questions and
Correct Detailed Answers (Verified Answers)
1. Advertisers on a display network can pay through each of the following methods
EXCEPT
a) CPM (cost per mille)
b) CPC (cost per click)
c) CPA (cost per acquisition)
d) flat fee
Ans: d) flat fee
2. The three broad methods of display ad targeting on Google's display network are
a) people, behavior, content
b) people, demographics, ad style
c) demographics, behavior, ad size
d) audiences, demographics, content
Ans: d) audiences, demographics, content
3. A website that sells wedding dresses targets ads to (1) women (2) ages 22 to 35
(3) actively searching for a wedding dress (4) with an interest in fashion (5) in the top
pg. 1
, Click here- Nclex - Stuvia US
10% of income (6) within the greater Denver area. What is a major downside of this
targeting?
a) The audience will be so small that the ads are not likely to generate a large volume
b) Some of those targeting methods cannot be combined on Google's ad network
c) Demographics like gender and age cannot be used to target ads
d) It is unethical to use income as a targeting method
Ans: a) The audience will be so small that the ads are not likely to generate a large
volume
4. An advertiser bids $10 CPM, achieves a 1% CTR and achieves a 5% conversion
rate. What would an equivalent CPA bid be for this advertiser be?
a) $10
b) $20
c) $100
d) $200
Ans: b) $20
5. Two advertisers achieve the same 1% CTR on their ads. Advertiser A bids $10
CPM while Advertiser B bids $1.50 CPC. Which advertiser will be awarded more
impressions from the ad network?
pg. 2
