New WGU D174 Marketing Management Exam Prep Test Bank With 250 Questions and Correct Answers For Oa And Pre-Assessment Prep Wgu D174 Test Bank 2025 D174 Assessment Prep 2025

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WGU D174 FINAL REVIEW (NEW 2025/ 202
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6 UPDATE) MARKETING MANAGEMENT | QS &
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AS| GRADE A| 100% CORRECT (VERIFIED ANS
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Whichgtypegofgglobalgadvertisinggapproachgisgthisgcompanygusing?g-
gANSg✓A.gDevelopmentgofgglobalgthemes

B.gPersonalgsellinggtechniquesg
C.gSalesgpromotiongmaterials
D.gPublicgrelationsgcampaign.

CorrectgAnswer:g
C.gSalesgPromotiongMaterials.

Agmarketinggmanagergforgagcompanygisgdetermininggthegmethodgofgdatagco
llectiongforgagmarketinggresearchgproject.g

Ingwhichgstagegofgthegmarketgprocessgisgthegmarketinggmanager?g-
gANSg✓A.gAnalyzegthegdatag

B.gEstablishgthegresearchgdesigng
C.gCollectgthegdata
D.gDefinegthegresearchgproblemg

CorrectgAnswer:g
B.gEstablishgthegresearchgdesign

Whatgisgthegfirstgstagegingthegmarketinggresearchgprocess?g-
gANSg✓A.gAnalyzegthegdatagreported

B.gDevelopgagresearchgplangtogcompletegthegstudy.g
C.gDefinegthegproblemgtogbegresearched.g
D.gGathergrelevantgdatagtogaccomplishgthegresearchgtask.g




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CorrectgAnswer:g
C.gDefinegthegproblemgtogbegresearched.

ThegGlobalgExperiencegLearninggCurveg-
gANSg✓Angunderstandinggofgmarketinggbeyondghomegmarketsgdevelopsgovergtim

egasgagcompanyggetsgmoreginternationalgbusinessgexperience.

Nog(Direct)gForeigngMarketingg-
gANSg✓Manygcompaniesgwithgnogdirectgforeigngmarketinggstillgdogbusinessgwithgi

nternationalgcustomersgthroughgintermediariesgorglimitedgdirectgcontact.g

**NOTE:gTheregisgnogformalginternationalgchannelgrelationshipgorgglobalgm
arketinggstrategygtargetedgatginternationalgcustomers.g
Typicallygsmallgwithgaglimitedgrangegofgproducts.

ForeigngMarketingg-
gANSg✓Thisgstageg(ingthegGlobalgExperiencegLearninggCurve)ginvolvesgdeveloping

glocalgdistributiongandgservicegrepresentationgingagforeigngmarketgonegofgtwogwa

ys:g
1.gIdentifyglocalgintermediariesgingappropriateginternationalgmarketsgandgc
reategagformalgrelationship.g
2.gThegcompanygtogestablishgitsgowngdirectgsalesgforcegingmajorgmarkets,gt
herebygexpandinggthegcompany'sgdirectgmarketgreach.g

**NOTE:gKeygactivitiesg(productgplanning,gdevelopment,gmanufacturing,get
c.)garegstillgdonegingthegcompany'sghomegmarketgBUTgproductsgaregmodifie
dgtogfitginternationalgrequirements.

InternationalgMarketingg-
gANSg✓Whengagfirmgmakesgthegcommitmentgtogmanufacturegproductsgoutsidegits

gdomesticgmarketg(again,gtogfitginternationalgrequirements).g



Internationalgmarketinggalignsgthegcompany'sgassetsgandgresourcesgwithggl
obalgmarketsgbutgmanagementgtakesgag"domesticgfirst"gapproach.gThisgres
ultsgingthegcorporategstructuregstillgdividesginternationalgandgdomesticgma
rket.g

EXAMPLES:g
1.gDunkingDonutsg(3,200gstoresgingmoregthang30gcountries).gTheygadaptgth
eirgdonutsgtogappealgtoglocalgtastes.gForginstance,gIndiagchaingservesgSaffro
ngandgPistachiogdonuts.g



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2.gAirbnb.gThegpowergofghashtagsghasggenerategaglotgofgthegcompaniesgenga
gementsgandgbrandgawareness.g(#onelessstranger).gThegsocialgcampaigngw
asgsuccessfulggeneratinggapprox.g3Mgparticipantsgaroundgthegworld.

GlobalgMarketingg-
gANSg✓Realizesgthatgallgworldgmarkets,gincludinggcompany’sgowngdomesticgmark

et,gare,gingreality,gagsinglegmarketgwithgmanygdifferentgsegments.g

Thisgfrequentlyghappensgwhengagcompanyggeneratesgmoregthanghalfgitsgrev
enueginginternationalgmarkets.g

EXAMPLE:g
Coca-Colag
-
gOperatinggingmoregthang200gcountriesgandgproducinggnearlyg450gbrands,gt

hegcompanyghasgmanagedgtogapplygtheirgformulagongagglobalgscale.

4gRegionalgMarketgZonesg-gANSg✓1.gEU
2.gNAFTAg
3.gMERCOSURg
4.gASEAN

DefinegMarketing:g-
gANSg✓AsgfollowsgbygThegAmericangMarketinggAssociationg(AMA)g-

gmarketinggisgthegactivity,gsetgofginstitutions,gandgprocessesgforgcreating,gcommu

nicating,gdelivering,gandgexchanginggofferingsgthatghavegvaluegforgcustomers,gclie
nts,gpartners,gandgsocietygatglarge.g

-VALUEgCREATING-

DefinegSustainability:g-
gANSg✓Refersgtogbusinessgpracticesgthatgmeetghumanity'sgneedsgwithoutgharmin

ggfutureggenerations.g

"DOINGgWELLgBYgDOINGgGOOD"

Agnon-
profitgexecutivegwhogisgcompilinggagreportgongpeopleglivinggbelowgthegpove
rtyglevelgingagparticulargstategusesgcensusgdatagpostedgongaggovernmentalg
website.



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Whichgtypegofgresearchgdatagisgbeinggdemonstratedghere?g-
gANSg✓A.gSecondaryg

B.gPrimaryg
C.gBrandg
D.gMinorg


CorrectgAnswer:
A.gSecondary

Agcompanygconductsgmonthlygsurveysgtogassessgcustomergproductgsatisfact
iongandgcombinesgthegsurveygresultsgwithgsalesgdatagfromgthegCRMgsystemg
togadjustgitsgmarketinggstrategy.g

WhichgelementgofgthegCRMgprocessgcyclegisgthegcompanygusing?g-
gANSg✓A.gKnowledgegDiscoveryg

B.gCustomergInteraction
C.gCustomergAcquisitiong
D.gAnalysisgandgRefinement.


CorrectgAnswer:g
D.gAnalysisgandgRefinement.

Agmobilegphonegretailerganalysesgdatagfromgagsurveygadministeredgtogaglar
gegsamplegofgcustomers.gThegdatagidentifygwhichgfeaturesgandgbenefitsgareg
mostgattractivegtogcustomersgwhengtheygconsidergupgradinggtogagnewgmobi
legphonegplan.g

HowgisgCRMgbeinggusedgbygthisgcompany?g-
gANSg✓A.gTogcreategcustomergreferrals.g

B.gTogincreasegcustomerglifetimegvalue.g
C.gTogdiscovergcompetitiveginformation.g
D.gTogimplementgservicegadjustments.g


CorrectgAnswer:
D.gTogimplementgservicegadjustments.




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