BMZ ACADEMY
THE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, BMZ ACADEMY
Question 1
Which one of the following represents the main characteristic of a Switcher?
a. They buy from the same brand but try alternatives occasionally.
b. They alternate between two or three brands regularly.
c. They have no brand loyalty and purchase based on price, availability, or promotions.
✓ (correct answer)
d. They are brand loyal and never change their preferred product.
Explanation:
Switchers lack brand loyalty. They make purchase decisions based on factors like price,
availability, or promotions rather than sticking with one brand.
Question 2
What distinguishes specialty products from shopping products?
a. Specialty products do not require any advertising.
b. Specialty products are inexpensive and bought frequently.
c. Specialty products require minimal comparison and are purchased based on brand
preference. ✓ (correct answer)
d. Specialty products are only sold in grocery stores.
Explanation:
Specialty products are unique and are purchased by consumers who have a strong brand
preference, often involving minimal comparison with alternatives.
Question 3
For a bakery that makes decorative cupcakes as their core business, the grease-resistant
paper baking cups in which the cupcakes are baked and sold can be classified as the bakery’s
…
a. process materials.
b. accessory equipment.
c. component parts. ✓ (correct answer)
d. operating products.
Explanation:
The baking cups are an integral component needed in the production of the cupcakes. They
are not equipment or raw materials but rather a necessary component in the final product.
Question 4
SABMiller (now AB InBev) embarked on creating and adding new products to their existing
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 13
THE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, BMZ ACADEMY
Question 1
Which one of the following represents the main characteristic of a Switcher?
a. They buy from the same brand but try alternatives occasionally.
b. They alternate between two or three brands regularly.
c. They have no brand loyalty and purchase based on price, availability, or promotions.
✓ (correct answer)
d. They are brand loyal and never change their preferred product.
Explanation:
Switchers lack brand loyalty. They make purchase decisions based on factors like price,
availability, or promotions rather than sticking with one brand.
Question 2
What distinguishes specialty products from shopping products?
a. Specialty products do not require any advertising.
b. Specialty products are inexpensive and bought frequently.
c. Specialty products require minimal comparison and are purchased based on brand
preference. ✓ (correct answer)
d. Specialty products are only sold in grocery stores.
Explanation:
Specialty products are unique and are purchased by consumers who have a strong brand
preference, often involving minimal comparison with alternatives.
Question 3
For a bakery that makes decorative cupcakes as their core business, the grease-resistant
paper baking cups in which the cupcakes are baked and sold can be classified as the bakery’s
…
a. process materials.
b. accessory equipment.
c. component parts. ✓ (correct answer)
d. operating products.
Explanation:
The baking cups are an integral component needed in the production of the cupcakes. They
are not equipment or raw materials but rather a necessary component in the final product.
Question 4
SABMiller (now AB InBev) embarked on creating and adding new products to their existing
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 13
