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Summary

Summary Economic Self

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A brief information about understanding the Economic self. It tackles about material self and identity also all about consumer and consumption.

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  • July 7, 2020
  • 1
  • 2019/2020
  • Summary
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Available practice questions

Flashcards 26 Flashcards
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Some examples from this set of practice questions

1.

John Heskett British writer, lecturer

Answer: “Design combines “need” and “desire” in the form of a practical object that can also reflect the user’s identity and aspirations through its form and decoration.”

2.

Roland Barthes(1915-1980), French critical theorist

Answer: Was one of the first to observe the relationship that people have with objects and in particular looks at objects as sign or things which could be decoded to convey message beyond their practical value. Semiotic analysis, object function as signifiers in the production of meaning.

3.

Semiology

Answer: Study of objects as sign

4.

Sign

Answer: anything that conveys meaning

5.

Two elements of sign:

Answer: Signifier Signified

6.

Signifier

Answer: which refers to its physical form

7.

Signified

Answer: the mental concepts it refers to

8.

MATERIAL POSSESSIONS

Answer: Instrumental functions Social symbolic functions Categorical functions Self-expressive functions

9.

Instrumental functions

Answer: relate to the functional properties of product.

10.

Social symbolic functions

Answer: signify personal qualities. Social standing, affiliation and gender role.

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