Summary
Summary Economic Self
- Course
- Institution
A brief information about understanding the Economic self. It tackles about material self and identity also all about consumer and consumption.
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Some examples from this set of practice questions
1.
John Heskett British writer, lecturer
Answer: “Design combines “need” and “desire” in the form of a practical object that can also reflect the user’s identity and aspirations through its form and decoration.”
2.
Roland Barthes(1915-1980), French critical theorist
Answer: Was one of the first to observe the relationship that people have with objects and in particular looks at objects as sign or things which could be decoded to convey message beyond their practical value. Semiotic analysis, object function as signifiers in the production of meaning.
3.
Semiology
Answer: Study of objects as sign
4.
Sign
Answer: anything that conveys meaning
5.
Two elements of sign:
Answer: Signifier Signified
6.
Signifier
Answer: which refers to its physical form
7.
Signified
Answer: the mental concepts it refers to
8.
MATERIAL POSSESSIONS
Answer: Instrumental functions Social symbolic functions Categorical functions Self-expressive functions
9.
Instrumental functions
Answer: relate to the functional properties of product.
10.
Social symbolic functions
Answer: signify personal qualities. Social standing, affiliation and gender role.
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