TEST BANK For Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon (2024) Chapters 1 - 15. Exam (elaborations)

, CONTENTS



SECTIONb ONEb –bCONSUMERSb INb THEb MARKETPLACE
CHAPTERb 1:bANb INTRODUCTIONb TOb CONSUMERb BEHAVIOUR

SECTIONb TWOb –bCONSUMERSb ASb INDIVIDUALS
CHAPTERb 2:bPERCEPTION
CHAPTERb 3:bLEARNINGb ANDb MEMORYb
CHAPTERb 4:bMOTIVATIONb ANDb AFFECTb
CHAPTERb 5:bTHEb SELF
CHAPTERb 6:bPERSONALITY,bLIFESTYLES,bANDb VALUES

SECTIONb THREEb –bATTITUDEb CHANGEb ANDb DECISIONb MAKING
CHAPTERb 7:bATTITUDES
CHAPTERb 8:bATTITUDEb CHANGEb ANDb INTERACTIVEb COMMUNICATIONSbC
HAPTERb 9:bINDIVIDUALb DECISIONb MAKING
CHAPTERb 10:bBUYINGb ANDb DISPOSING

SECTIONb FOURb –bCONSUMERSb INb THEIRb SOCIALb ANDb CULTURALb SETTINGS
CHAPTERb 11:bGROUPb INFLUENCEb ANDb SOCIALb MEDIA
CHAPTERb 12:bINCOME,bSOCIALb CLASS,bANDb FAMILYb STRUCTUREbCHAPTE
Rb 13:bSUBCULTURES
CHAPTERb 14:bCULTURALb INFLUENCESb ONb CONSUMERb BEHAVIOURbCHAPT
ERb 15:bTHEb CREATIONb ANDb DIFFUSIONb OFb CULTURE

,ConsumerbBehaviour,b7eb(Solomon)
Chapterb1b AnbIntroductionbtobConsumerbBehaviour

1) InbstudyingbconsumersblikebGail,babcollegebstudent,bmarketersboftenbfindbitbusefulbtoblearnbtheirbi
nterestsbinbmusicborbclothing,bhowbtheybspendbtheirbleisurebtime,bandbevenbtheirbattitudesbaboutbsoc
ialbissues,btobbebablebtobcategorizebconsumersbaccordingbtobtheirblifestyles.bThisbsortbofbinformatio
nbisbcalled:
A) corebvalues.
B) psychographics.
C) configurations.
D) physiognomies.b
Answer:bB
Type:bMC
PagebRef:b5b
Skill:b Application
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.

2) Thebstudybofbthebprocessesbinvolvedbwhenbindividualsborbgroupsbselect,bpurchase,buse,borbd
isposebofbproducts,bservices,bideas,borbexperiencesbtobsatisfybneedsbandbdesiresbisbcalled:
A) marketbsegmentation.
B) relationshipbmarketing.
C) marketbresearch.
D) consumerbbehaviour.
Answer:b D
Type:bMC
PagebRef:b3b
Skill:bConcept
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.

3) Tina,babsupervisorbofbdisplaysbforbSearsbCanada,bknowsbthatbattractivebdisplaysbcanbgenerateba
dditionalbsalesbofbparticularbitems.bFrombabmarketer'sbperspective,bthisbis:
A) abpurchasebissue.
B) abpostpurchasebissue.
C) merchandisingbcomplexity.
D) ablossbleader.
Answer:b A
Type:bMC
PagebRef:b3b
Skill:b Application
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.

, 4) Johnbisbthebvicebpresidentbofbmarketingbforbablocalbtourbguidebcompany.bHebisbconcernedbthatbh
isbcustomersbarebnotbrecommendingbhisbcompanybtobtheirbfriends.bForbJohn,bthisbproblembisba:
A) purchasebissue.
B) demographicbproblem.
C) prepurchasebissue.
D) postpurchasebissue.b
Answer:bD
Type:bMC
PagebRef:b3b
Skill:b Application
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.

5) Thebexpandedbviewbofbthebexchangebthatbincludesbthebissuesbthatbinfluencebthebconsumerbb
efore,bduring,bandbafterbabpurchasebisbcalled:
A) thebvalue.
B) thebstrategicbfocus.
C) thebpre-sellbstrategy.
D) thebconsumptionbprocess.b
Answer:bD
Type:bMC
PagebRef:b3b
Skill:bConcept
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.

6) Consumerbbehaviourbasbabdisciplinebdealsbmainlybwithbwhatbhappensbatbthebpointbofbpurchase.b
Answer:bFALSE
Type:bTF
PagebRef:b3b
Skill:bConcept
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.

7) Thebexpandedbviewbofbconsumerbbehaviourbrecognizesbthatbthebconsumptionbprocessbincludesbi
ssuesbthatbinfluencebconsumersbbefore,bduring,bandbafterbabpurchasebisbmade.
Answer:b TRUE
Type:bTF
PagebRef:b3b
Skill:bConcept
Objective:b L1-01bUnderstandbthatbconsumerbbehaviourbisbabprocess.