Book Title:
Author(s):
Some examples from this set of practice questions
1.
Iterative design process
Answer: A cycle of sampling, testing, analysing and refining a design until the final design is created.
2.
User centred design (UCD)
Answer: Developing a new product according to what the consumers need or want.
3.
Primary data
Answer: Information collected from research activities
4.
Focus groups
Answer: A one-off discussion group with participants from the target market, who rate ideas for a new product and feed back their options
5.
Demographics
Answer: The study of a population or groups within it to find out statistical information such as age, gender, marital status, income and occupation
6.
Customer panels
Answer: A group of potential customers who are regularly consulted on their opinions about a new product design at different stages of its development
7.
Quantitative data
Answer: Factual, numerical, statistically analysed
8.
Qualitative
Answer: opinions, behaviours and viewpoints (descriptive)
9.
Secondary data
Answer: Information gathered from existing sources of researched data
10.
Secondary data
Answer: Information gathered from existing sources of researched data
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