D077 PRE-ASSESSMENT: CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO Attempt #1 Status: Passed Western Governors University

D077 PRE-ASSESSMEN: CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1)
PKQO Attempt #1 Status: Passed Western Governors University

,Attempt #1
Status: Passed



1.
What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition?


YOUR CORRECT
ANSWE ANSWER
R

Quality control inspections


Product delivery schedule


Competitive elements


Consumer feedback




2.
Which controllable marketing function should a company use to achieve its firm-level goals
and to satisfy the target customers' needs and wants?


YOUR
CORRECT
ANSWE
ANSWER
R


Sales


Promotion


Production


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, Product




3.
Which controllable element is included in the marketing mix?


YOUR
CORRECT
ANSWE
ANSWER
R


Legal


Product


Political


Environmental




4.
A marketer introduces a tutorial video featuring the company’s new cosmetic line.



Which set of elements from the marketing mix is the marketer using?


YOUR
CORRECT
ANSWE
ANSWER
R


Price and place


Product and price


Promotion and place


Product and promotion




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5.
A realtor representing luxury condominiums offers pre-construction discounts to clients.



Which part of the marketing mix does this approach represent?


YOUR
CORRECT
ANSWE
ANSWER
R


Place


Price


Product


Promotion




6.
An online consignment store offers free gifts with purchases within the next 30 days using
an attractive and easy-to-use website.



Which part of the marketing mix is represented by the company’s website?


YOUR
CORRECT
ANSWE
ANSWER
R


Price and place


Product and price


Promotion and price


Place and promotion



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