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Samenvatting Strategische Marketingplanning Hoofdstuk 1 t/m 8, Karel Jan Alsem, Noordhoff, 9e druk.

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Samenvatting van het boek Strategische Marketingplanning over hoofdstuk 1 t/m 8. Auteur: Karel Jan Alsem, Uitgever: Noordhoff, Druk: 9

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Karel Jan Alsem, E.J. Kostelijk Strategische marketingplanning

Edition:12 juni 2023
ISBN:9789001078546
Edition:9

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Institution: Hogeschool Zuyd (HZ)
Study: Commerciële Economie
Course: Strategische Marketing Planning

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Summarized whole book?: No
Which chapters are summarized?: Hoofdstuk 1 t/m 8
Uploaded on: March 13, 2025
Number of pages: 7
Written in: 2024/2025
Type: Summary

Subjects

marketing
strategische marketing
analyses
bedrijfsanalyse
marketing strategie
strategische marketingplanning

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Samenvatting
Strategische Marketingplanning

Karel Jan Alsem
Noordhoff
9e druk

, Inhoud
Hoofdstuk 1: Kern van marketing...........................................................................................................3
Hoofdstuk 2: Het strategische marketingplanningsproces......................................................................3
Hoofdstuk 3: Missie, klantwaarde en marktafbakening..........................................................................4
Hoofdstuk 4: Interne Analyse.................................................................................................................5
Hoofdstuk 5: Afnemersanalyse...............................................................................................................5
Hoofdstuk 6: Bedrijfstakanalyse.............................................................................................................6
Hoofdstuk 7: Concurrentenanalyse........................................................................................................6
Hoofdstuk 8: Distributie- en leveranciersanalyse....................................................................................7

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Samenvatting Strategische Marketingplanning Hoofdstuk 1 t/m 8, Karel Jan Alsem, Noordhoff, 9e druk.

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